Videocon Mobile Phones Launches India Ka Naya Style- 'V-Style' Range Of Stylish Feature Phones In India

Videocon Mobile Phones Launches India Ka Naya Style- 'V-Style' Range Of Stylish Feature Phones In India

By SiliconIndia   |   Thursday, 28 August 2014, 11:40 Hrs
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BANGALORE:  Videocon Mobile Phones Division, from the house of a 6 billion dollar Videocon Group, understands the emerging consumers’ aspiration of smart and stylish devices. Long gone are the days when feature phones were regarded as ‘basic’ phones and were only for the budget consumer.

Videocon Mobile Phones has introduced Vstyle series to enable consumers who are looking for devices with style quotients along with super features. The V-Style Series features the ‘Smart’, ‘Mega’, ‘Grande’, ‘Curve’, ‘Flip’ and ‘Mini’ feature phones priced between Rs.1000 – Rs.3000 with individual USP’s but common style statements.

Videocon Mobile Phones understands that although there has been a revolution in terms of a consumer development, still the product design structure has remained conservative. With no development happening in terms of product aesthetics, Videocon Mobile Phones went back to the drawing board to design a feature phone range that is stylish yet functional.

Today, Videocon Mobile Phones breaks the market’s one-focus approach with the uber-stylish V-Style range that features phones rich with multimedia features loaded with preloaded applications offering enriching consumer experience and boasts of stylish looks and premium rich sleek ID finish.

Videocon’s Mobile Handset Division has launched the V-Style portfolio under a campaign “India Ka Naya Style Vstyle”, which has a regional essence in it and will be used across major markets in India combining the richness of India’s traditions and regional values along with the stylish elements of the ‘V-Style’ series of phones.

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