Samsung's Interactive Smart TV Debuts in India

Bangalore: Samsung announced the launch of it’s new, more interactive and intuitive Smart TV models - its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market. Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV - breaking the physical boundaries between the consumer and screen.

Samsung’s new Voice Control, Motion Control, and Face Recognition commands advance the user experience in a competitive TV market that values ease, convenience and choice. Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice.

Announcing the launch of the Samsung 2012 Smart television series, Mr. Raj Kumar Rishi, VP & Business Head, Audio Visual Business, Samsung India said, “Samsung’s global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series. Samsung’s 2012 TV and AV strategy rests on three pillars: Smart Interaction, Smart Content, and Smart Evolution, and our 2012 Smart television range exemplifies the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India.” 

As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps offered worldwide. Samsung’s Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor. Samsung’s Evolution Kit—an industry first—will allow consumers to easily and cost-effectively enjoy the latest technology services on their TV.

The ‘ES series’ of Samsung Slim LED televisions use edge-lit technology and offers excellent contrast and brightness with a Dynamic Contrast ratio of 3.5 million:1, are ultra Slim, consume 40 percent less power and have excellent durability. The Samsung Smart televisions, including LED & plasma models are priced in the range between 37,700 to 2,73,000.

Samsung has launched the EH Series of LED TV in the screen sizes between 26” to 46” across Series 4, 5 and 6. The Samsung EH Series is priced between 24,000 to 94,900. Samsung’s entire Flat Panel TVs product portfolio has models that are priced in the range between 12,800 to 2,73,000.