Fujifilm Unveils 16 New Digital Cameras in India

Bangalore: Fujifilm made its much awaited foray into Interchangeable lens cameras by introducing its first cutting-edge interchangeable lens camera along with all-new spring collection. The company also announced the appointment of Bollywood actress Minissha Lamba as its new brand ambassador who will be a part of the company’s marketing and consumer-connect initiatives.

Ranging from hi-tech pro-level models to fashionable point-and-shoot compacts, the spring collection has a series of models to satisfy the need of every photo enthusiast. The collection includes following cameras: HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series). While, X Series model X100 , X10, X-S1 and X-Pro1, launched earlier this year, were also on display at the conference. Keeping in mind the need of Indian customers, this year’s collection has a delightful range of digital cameras in cool colours and  exciting features with competitive price.

 “We are very delighted to launch our latest 16 digital cameras in Indian market and specially excited to take the step of introducing Interchangeable technology. At FUJIFILM, our effort is always to bring the latest and innovative technology in our product with the support of R&D team. With our latest addition X-Pro1 we are entering into the Professional and semi-professional camera market.” said K Tanaka, MD, Fujifilm India.

On the appointment of Minissha Lamba as Brand Ambassador Sriwant Wariz, National Marketing Manager said - We feel that apart from an instant recognition the right brand ambassador who matches the brand personality can create lot of trust and aura around the brand.

Fujifilm as a company is extremely quality conscious, is young (In Indian digital camera business) and with diverse offerings, is trying to carve a niche for itself. We found Minissha with similar value system and hence decided on her as our brand ambassador. Minissha Lamba is a fine actress of new generation who in a short span of time has created a reputation for being very quality conscious and professional, evident from her choice of meaningful movies. Beside this she is a very popular face today and we are sure this association will help us enhance our brand equity greatly.

 “It is a proud moment for me to be associated with the one of the world’s largest photographic solutions company. I have grown up using FUJIFILM cameras, as I am very passionate about photography.It’s great to see the wonderful new cameras of Fujifilm with great features and cool looks. I am eagerly looking forward to using my new Fujifilm JZ100” said Minissha Lamba.

All the models launched for this season have High Definition (HD) capability to shoot movies. The exciting features like Digital Image Stabilization, Motion Panorama mode, Face Detection technology, and Picture Search, Scene Recognition Auto, Blink Detection, and Smile & Shoot mode make these digital cameras a must-buy.