10. Amit B. Jain

CFO of Zydus Cadilla

Jain Merchant received the ‘Consistent Liquidity Management (Midsize Companies)’ award by YES Bank. According to Business Today, Jain believes that liquidity management is vital in bringing down operating costs, especially in FMCG firms, where customer demand shifts irregularly. During  a slowdown, a good liquidity management system works like a life-buoy and can help counteract inflationary pressure. In terms of liquidity management, the company has a robust system in place. They have set realistic norms for working capital management. Also, on the debtor side, they operate on 100 percent advance payment. Moreover, as a consumer company, they engage only in optimum investments in fixed assets.