Agenda
9.00AM - 9.20AM: Registration, Conversations & Connections

9.20 AM - 9.30 AM: Welcome Speech

9.30 AM - 10.00 AM: Inaugural Keynote
Speaker
Harish Bijoor, Brand Expert & CEO, Harish Bijoor consults

10.00 AM - 10.25 AM: Tips & Tricks: Effective branding in 2012
Speaker
Jessie Paul, Managing Director, Paul Writer

10.25 AM - 10.50 AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!

10.50 AM - 11.50 AM: PANEL 1
Key perspectives from the advertising ecosystem, based around the theme: How will advertising remain relevant?


The Brand Perspective
Speaker
Ajay Kaul, Executive Director Global Brand Communications, Lenovo

The Agency Perspective
Speaker
Vijay Gopal VV, President - South & East, RK Swamy BBDO

The Media Owner Perspective
Speaker
N Sekar, VP Marketing, Jagran Prakashan

The Technology Perspective
Speaker
Jagannath A L, Director Marketing, VMware India (Moderator)

11.50 AM - 12.10 PM: Tips & Tricks: Successful Ecommerce marketing
Speaker
Valerie R. Wagoner, Founder & CEO, ZipDial

12.10 PM - 1.00 PM: PANEL 2
Using social media to engage and inform – Creating added value for your customer and brand
Speakers
Viswa Prathap Desu, Vice President - Sales & Marketing, Brigade Enterprises
Eswara Van Sharma, Head - Marketing, NVIDIA India
Prasad Hebbar, Senior Director, Fidelity Investments (Moderator)

1.10 PM - 2.00 PM: Lunch
Break for lunch on the house and a chance to catch up with each other!

2.00 PM - 2.30 PM: Content-based Marketing for Rapidly Growing Companies
Speaker
Peter Yorke, CEO, Yorke Communications

2.30 PM - 3.00 PM: Session
WHAT’S AILING RETAIL TODAY?
Speaker
Raghu B Viswanath, Founder & Managing Director, Verterbrand

3.00 PM - 3.30 PM: Afternoon Break
Some time out for you to grab another coffee and a well earned rest.

3.30 PM - 4.30 PM: PANEL 3
Innovative Marketing Programs at low budget.
Speakers
Sandeep Verma, Marketing Director, Unilever
Stanley Rao, Founder and CEO, Champions Group
Jaideep Singh, Vice President,Viacom18
Amit Tyagi, Marketing Head APAC, Intel (Moderator)

4.30 PM - 5.30 PM: PANEL 4
Marketing Strategy: How it Fits with Business Strategy
Speakers
Rameet Arora, Senior Director - Marketing, McDonald's India
Balaji Kesavaraj, Director - Marketing, Microsoft Corporation
Sanjay Seth, VP – Marketing and Communications, Mahindra Satyam (Moderator)

5.30 PM - 6:00 PM: Closing Note
Common sense branding
Speaker
Ramanujam Sridhar, CEO, Brand-Comm

6:00 PM: Conclusion