9.00AM - 9.30AM: Registration, Conversations & Connections

9.30AM - 10.15AM Session 1
Android Fundamentals: What I Wish I Knew When I’d started!
This introductory class is for relative beginners — that is, experienced programmers who have little or no experience with Android.

Rakesh Verma, Director, Nav Innovations.

10.15AM - 11.00 AM: Session 2
Android Pitfalls
what are the technical and business challenges involved in migrating to Android. What engineers need to be aware of and what decision makers need to be aware of.
Gururaj Krishnarao Parvati, Technical Director & Product Manager, Mindtree

11.00AM - 11.30AM: Morning Break
A chance to meet up with your friends and have a cup of coffee on the house!

11.30AM - 12.00Noon: Session 3
UIDAI Aadhar based apps on Android & the emergence of the android based micro-transaction Devices
The advantages of UIDAI-Aadhaar based Apps on Android & The emergence of the Android based micro-Transaction Device:
  • Next Generation Service Delivery-Enabled by Aadhaar
  • Aadhaar will open up a lot of opportunities and we are looking at a post-Aadhaar world where every Indian has an Aadhaar number, a mobile number and an account number, since applications will be developed around these elements
  • This is truly a place where all stakeholders have come together to share ideas on the largest project the world has witnessed in IT. Aadhaar is definitely a transformation agenda by the government using technology, which will serve each one of us
  • The design principle of Aadhaar is to create an ecosystem for various activities that we undertake and in these ecosystems, the application ecosystem is the most crucial since we are creating a national identity management platform
  • There are several opportunities with respect to Financial Inclusion, Kirana Stores, Paper-less sim card issue, Traffic Police, Insurance, Transport, BPL Census, MGNREGA, PDS, LPG, & RSBY(Rashtriya Swasthya Bima Yojna)
  • Various Android Based micro-Transaction Device platforms will be showcased and talked upon which the app developer community can leverage on.
    Preetham D. Naik, Portfolio Manager, SLAD Group Technology Venture Capital

    12.00 Noon - 12.30PM: Session 4
    Building and Deploying Safe and Secure Android Apps for the Enterprise
    Android devices are showing up in the corporate world in a variety of ways— individual users are bringing their personal devices to work, and enterprises are adopting them for use in the workplace. This session will cover features of Android that help ensure safety and security of your applications, and will discuss device management issues, corporate networks, internal app development, and other enterprise-specific development considerations
    Avinash Birnale, Head, Technology Consulting group, Endeavour Software Technologies

    12.30PM - 1.00PM: Session 5
    Pricing Models for Android Enterprise Applications
    Selling applications for individual android users is much different from selling to big enterprises. Developers need to adopt number of different pricing models to make an impact on this market with high expectations and specific demands. In this session, we will be discussing about things to remember and channels to use when it comes to targetting / marketing and selling an application for enterprises.
    Naga Chokkanathan, Director (R&D), CRMIT

    1.00PM - 2.00PM: Networking Lunch
    Break for lunch on the house and a chance to catch up with each other!

    2.00PM - 2.30PM: Session 6
    Security Challenges in Mobile Apps
    With the tremendous growth of Smartphone and huge popularity of downloadable Apps, a new ecosystem has been created whose security and privacy issues are yet to be fully understood. In this talk, we probe 3 different angles which have ramifications toward security and privacy of users. We discuss how these security weaknesses can impact the industry. We then prescribe a model solution.
    Dr. Subir Saha, CTO, IonIdea

    2.30PM - 3.00PM: Session 7
    Who Uses Android? Market Research
    insights from extensive research on Smartphone users’ attitudes and behavior—especially when it comes to apps.
  • Who are Android users?
  • What motivates them to download an app?
  • How do they discover apps?
  • How willing are they to pay for different kinds of content and apps?
  • How receptive are they to mobile advertising?
  • How concerned are they about privacy?
    After this session, you will know everything you need to know about Android users to develop the right apps— and come up with the right monetization and marketing strategies. Specifically, you’ll learn about the most important factors in determining:
  • Whether an app should be free, ad-supported, paid, or rely on virtual goods or other approaches to monetization.
  • The right mix of marketing strategies: What is the relative importance of viral, word-of-mouth campaigns compared? to reviews or strategies aimed at improving placement on app stores?
  • The role (and potential power) of brands in attracting downloader’s.
  • How to balance privacy concerns with the promise of a more personalized and more relevant experience.
  • Speaker
    Gururaj Narayanan, Senior Project Manager, Teleca India

    3.00PM - 3.30PM:Afternoon Break
    Some time out for you to grab another coffee and a well earned rest.

    3:30PM - 4.00PM: Session 8
    Android Everywhere: From Reference Design to Mass Market
    Ranjeet Shetye, Sr. Manager – Engineering, Marvell

    4.00PM - 4.30PM: Session 9
    Marketing for Independent Android Developers
    As an independent developer, you may not have access to a huge corporate budget or an experienced marketing staff. Worried? Don’t be! Come to this Session to learn techniques that will work for marketing your own app inexpensively and wisely.
    You will learn:
  • Advertising ideas (to avoid) that burn money without results.
  • What causes people to buy apps.
  • Why the Android Market comment system is stacked against you, and what to do about it.
  • Email marketing through newsletters.
  • Keyword research and its role in marketing apps.
  • Web Page Marketing.
  • Video Marketing.
  • Tracking app discovery and conversions through analytics.
  • Beyond the one-man show: tools and outsourcing.
  • Speaker
    Samartha Nagabhushanam, CEO and Founder of SmartSky Wireless

    4:30PM: Conclusion