Evolution To The Mobile Revolution

By Dominique Sacre   |   Wednesday, 11 Dec 2013, 17:57 IST

Mobile computing's pervasiveness and significance in the 21st Century proves to be one of the key 'disruptive' technological advances.

Today, business-to-consumer engagement is often represented in the form of a mobile "app". For example, a banking organization can allow a consumer to check their balance, deposit funds, and interact with many other banking services. Mobile provides a platform by which an organization can now gather valuable market and consumer research, test new products and services, as well as extend to new markets, faster than ever before. The platform holds important business value as it is so widespread - nearly every consumer has a mobile device.

Going Mobile
Mobile computing unlocks new markets for business while connecting consumer and business together like never before. Juniper Research predicts that next year there will be over 200 million more users of mobile based banking services than today. This is a trend which raises the importance of mobile computing as an IT strategy, making IT organizations wonder how to respond.

BYOD (Bring Your Own Device) is also creating significant excitement in the industry. The popularity of tablet based computing has added to this trend. According to industry analysts, it is expected that tablet device purchases will overtake mobile phone device purchases in the next two to three years.

What is Price Progress?
Being in the mobile market takes considerable effort. To support a diverse customer base, providers must dedicate services across an array of mobile platforms. Native apps are device-specific, and development companies will need to develop a separate application for each mobile platform – Microsoft Windows Phone 8, Apple iOS and Google Android to name a few. These duplicate efforts drive up development and maintenance costs. Furthermore, going to mobile expands business demands and will force them to find extra processing capacity to answer the increasing demand. Basically, being in the mobile world is a pricey on going pursuit.

Be Smart and Adapt
Many of today's core business applications are written in tried and trusted enterprise-class languages, such as COBOL and PL/I. These applications have served many businesses well for decades. They are proven, paid for and include much of that core IP in businesses.
However those applications are driven from interfaces that are anything but modern. Adapting how those business services are made available to the new breed of mobile-based consumers is a real technical challenge. There are new paradigms such as JVM and .NET along with new platforms – zEnterprise and Windows 8 – which present challenges requiring functional and performance testing.

The key word here is "adapt". Adapting will enable businesses to continue successfully, keeping costs down and consumers happy. Everyone's a winner.

The use of smart technology to make backend services available (for example, using a web service based application deployment model) is essential for modern business-to-consumer engagement. This allows mobile device apps to gain access to critical business services that provide the real value to the consumer.
This also means that the same business function is being provided - whether accessed via a mobile device, a web browser, by phoning up the organization’s call centre or visiting a store.

A 21st century organization must have a mobile strategy, not just for internal applications, but also for customers. With mobile now acting as another strategic platform, organizations can promptly respond to market change and capitalize on it. This emerging market force is too big to ignore.

It's time to innovate an effective mobile strategy. Through the power of application re-use, delivering to your organization a powerful toolset to capitalize on the mobile market.
Are you ready to innovate?


About Author

Dominique Sacre

Product Director-Micro Focus

Micro Focus provides innovative software that allows companies to develop, test, deploy, assess and modernize business-critical enterprise applications.