AGENDA
8.45 - 9:00 AM Registration & Networking
9.00 - 9:15 AM Welcome & Note
9.15 - 10:15 AM Panel: The Future of Online Video
More people are turning to the Internet, not just to watch offbeat
entertainment like dancing cats and lonely girls, but to view their
favorite television shows and even movies. This panel will discuss the
growth of online video. What are the market segments? How can
traditional broadcasters effectively use the power of the Internet to
access new audiences and engage with current users? What business
models will prevail for online video sites? What are the legal issues
surrounding online video sites? What are the challenges in producing
quality video content for online? What does the future hold for
YouTube? How big will online video get?
Moderator:
Anand Gurnani, Co Founder & CEO, Animation Xpress Network
Speakers:
Biren Ghose, Executive Director, Eros International
Vishnu Kanth Gokul, VP Ad Sales, Video Advertising, Rajshri media
Vishnu Kanth Gokul, VP Ad Sales, Video Advertising, Rajshri media
10:15 - 10:45 AM Keynote: Digital Entrepreneurs
Speaker:
K. P. Unnikrishnan,Regional Marketing Director - Emerging Markets,Sun Microsystems (LATAM, EMMA, Greater China & India)
10.45 - 11.15 AM Networking Break
11.15 - 12.15 PM Panel: Social Media: What’s Next?
If the key to reaching the new generation of youth is to go to where
they are, then online communities and social networks are sure to
become central to marketing strategies and brand-building in the 21st
century. What is the opportunity for brands and marketers to target
and reach potential consumers through social networks? How are
networks like MySpace, Facebook, imeem and YouTube evolving to
incorporate advertising programs and licensed content while addressing
privacy and piracy concerns? This panel of experts will get under the
hood and provide answers to the questions people are asking about the
future of social media.
Moderator:
Rajiv Dingra, Founder, WATBlog.com
Speakers:
Rajeev Sharma, Vice President & Head Digital, RMG Connect
Kalyan Manyam, CEO, Indyarocks
Sanjay Mehta, CEO, Social Wavelength
Kalyan Manyam, CEO, Indyarocks
Sanjay Mehta, CEO, Social Wavelength
12:15 - 1.00 PM Panel: Mobile Entertainment: New Developments
This talk will explore the explosive growth of entertainment, games
and video on mobile devices. Executives at some of the most innovative
mobile entertainment firms give their perspectives on the state of the
industry. What are the lessons learned and what business models are
working at present? How are consumers responding to new product
offerings? What are the technological — and business model —
chokepoints to a more robust wireless entertainment experience?
Speaker:
Nitish Mittersain, CEO, Nazara
1.00 - 1.30 PM Beyond the Banner: Online Advertising
This talk will discuss the evolution of online advertising from a
business focused on the banner to a multi-faceted business with many
new touch points. What is the future of video advertising? What are
the major trends in performance metrics for video ad campaigns? How
are online metrics evolving? What are the challenges and opportunities
for advertisers and online publishers to grow online advertising
through video and rich media campaigns in the years to come?
Speaker:
Naren Nachiappan, Managing Director, Jivox India
