JUNE 20238he cut-throat competition in this corporate driven world don't let us spend even a momentous pleasure but it is extracting all the energies against a lucrative salary in the end of the month. We the victims of this corporate empire get very little time to eat, drink and rest, if we don't utilize this little leisure effectively, the whole day will be dreadful for us to survive. Amidst this hectic and bustling life, we need our mind and body to be rejuvenated so that they can work parallelly. Traveling is the panacea of all these.Importance of Travel: Whenever we visit some place in order to travel it enhances the way of living, it allows us to explore new things and new horizons which introduces us to a new phase of exploring life being at the different landforms on the earth, enhances our way of thinking, changes the vision and mission of life. We get to know many new things when we come across different cultures, food, customs, relationships, dressings. Visiting historical places, we get to know many unknown data and information which we can't get from bookish knowledge. It somehow enriches our thoughts and ideas. On the top, which makes the travel most important it allows us to escape from our fast and frantic life and permit us to rest and relax for someday surrendering ourselves in the lap of nature. Tourism helps a particular region to grow economically and helps people around the globe to know about the art, culture and craft of that place and preserves the local heritage which receives the light of commercialization through this. The local products made exclusively by the natives of that place can be curated in the museums or art galleries can be a visiting place for the travelers from there travelers can collect some pieces of their choice as the memoir.Thus, it enriches the economy of that nation to a great extent.Changing Trend of Travel & Tourism: Travel and Tourism industry is meeting some extraordinary advantages and unprecedented progression with the advancement of science and technology. Digital transformation has helped the travel and tourism industry to walk towards personalization and customization. People around the globe who has ever experienced customized traveling, always stick to that system because of its flexible choices and hassle-free traveling. The personalization is based on characteristics, preferences, behaviors, and unique individual needs. This can be applied in every stratum of travelling like from decision making, research on places, booking for accommodation, restaurants to choosing for activities everything is attached to a string properly with the help of artificial intelligence. Whenever we pay for a holiday, we want to feel at home and at the same time want to be treated as special and valued. If it happens, the brand achieves the customer loyalty.Significance of Customized Travelling: After the thud of pandemic, the travel and tourism industry collapsed very badly. After getting over of ill-effects of it, the industry started soaring again enriching the GDP of the country. According to the report of World Tourism Organization, the travel and tourism industry has contributed $2,750.7billion which is 3.2 percent of the GDP, $2,849.2billion in 2019 consisting 3.6 percent of the GDP and this went down to $22.6 billion in 2020, TFOLLOWING THE FOOTSTEPS OF TECHNOLOGY, TOURISM INDUSTRY IS ACCELERATING THE PACE OF PROGRESS SC COLUMN
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