siliconindia | | December 20199mensely important information to the right customer at the right time. The global technology drive has reduced labor to a great extent and by itself it delivers its customers without them having to wait an extra minute. With a press of a button, travel informa-tion is searched, cookies released, data is fetched and saved, customers are tracked for future bookings and selective marketing unfolds. The cost of personalization is at its prime now, with AI doing much of the human work, saving time and money for compa-nies. It's as easy as a passenger booking a ticket, receiving it in his email the very next minute, checking him-self online, walking to the airport kiosk and get-ting his boarding pass printed. The whole system is personalized and is fit to save a lot of time for the coming future.The Operational Factor: Trav-elers now want to enhance their ex-perience by constantly being on the line. Many within the travel industry agree that the travel industry is fac-ing one of its prominent revolutions in terms of going mobile. India has been the forerunner when it comes to using technology within the travel market with customers using 10-12 apps towards getting the necessary information about their upcoming trip. Real time operational data is helping customers find and research data on trends and other vital infor-mation which is greatly helping them influence on their holiday prepara-tions. With the intense information available to them, customers are now able to personalize and idealize their entire trip itinerary with a touch of a button. Industry experts inform that the travel industry has always wel-comed new trends and adopt-ed new technology giving rise to greatly person-alized experiences for today's travelers.The Customized Traveler: With so much available within technology it's no won-der that both the mobile and the internet seem to become the best copilots of today's travelers. With ample amount of information readily available, travelers are able to research, book, clarify, condense and execute trips like never before. Per-sonalization is at its peak, where now travelers provide agencies with their favorable itineraries for agencies to execute them at their best pace. Today's travelers are no longer lost and can no longer be led astray. The Internet of Things (IoT) has made the world more transparent than ever with every amount of information readily available upon request. And coming back from a trip, majority of the trav-elers are now collaborating and shar-ing their experiences online, making sure every future travelers is made available with all the necessary infor-mation of the places they want to visit and experience. One industry expert speaking at the Arabian Travel Mar-ket 2019 in Dubai, states that "The travel industry is one where interac-tion with the consumer is becoming more critical, and the technological advances are letting corporations get closer and know their customers a bit better". In this regard a lot of travel brands and corporates alike are able to better understand their customers are able to better target their audi-ences with the best possible offers which carry more preferences for the select customers.The Future: Technological ad-vances within the travel industry are exceeding expectations year by year and some experts state that we are still only at the surface and we have a long way to go. Automated market-ing campaigns armed with customer insights, purchase history and prefer-ences coupled with customizable ex-periences are just a little example of how tomorrow machines will learn to adapt and execute products for travel customers. From hotels to cabs, from flights to locations, on the go expe-riences will totally change the future of the next generation traveler. As an industry, both the travel and the hos-pitality sector are slowly gearing up to a place in the future, where tech-nology can help travelers get whatev-er information they need about a new destination, flight, hotel or activity as quickly and easily as possible, with smarter recommendations that learn and evolve over time. Personalization is at its peak, where travelers now provide agencies with their favorable itineraries to execute them at their best paceVasanth G.Benjamin,Co-Founder & CEO
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