siliconindia | | December 20198IN MY OPINIONBy Vasanth G.Benjamin, Co-Founder & CEO, The Chikkiboo TravelChikkiboo Tours & Travels, is a premium-experience travel agent and itinerary planner. It offers exclusive holidays and getaway packages to over 20 destinations around the world with specialties in exotic locations like Kenya, Tanzania, Madagascar, Mauritius, Bhutan, India, Georgia and Sri Lanka.HOW TECHNOLOGY IS PERSONALIZING THE TRAVEL INDUSTRYN ot long ago, apart from its greater excitement, travel always brought with it its part of the hassles ­ the tickets, the timings and the different ways of get-ting there. From running to the airline offices to getting the names checked to franticly figuring out the layovers, there used to be an amount of chaos related to travel. Fast forward ten years, the growth of technology and its influence in the travel industry is tremendous. The days of visiting the airlines offices are long gone and the `one touch travel' has become the trend of today.With the introduction of tech-nology, the world of travel is see-ing a new era of development and progress. And the art of personal-ization is beginning to deep root within the users who expect more out of their travel experiences. Apart from its obvious benefits, the most vital use of technology gave way for reduced costs, in-creased operational efficiency and increased customers experience. Customers are now filtering so much data that only the informa-tion which they really want reach-es them. Technology within the travel sector is transforming the very art of receiving information.Cost Factor: With paper out of the equation, technology has opened its doors to tremendous cost reduction solutions by oper-ating everything under the system. From bookings, reservations, can-cellations and travel information, everything is available right un-der the hood of that smartphone. And powering this global surge of data is technology, driving im-
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