DECEMBER 20189AR and VR technologies are currently being used by the younger generations and it has become a good marketing and advertising platform for the organizationsand valuable resources. In order to improve business efficiency, AR led smart glasses can be used for guiding workers to take shorter and efficient solutioning routes, thus simplifying the complex tasks by overlaying instructions. In an enterprise 4.0 context, AR tech-nology is already being leveraged for analysing real time data in the form of visualization which allows many people to coordinate and plan effectively. Different forms of data visualization are being pro-jected along with AR technology to improve better understanding of business process along with learning and understanding the complex ideas more effectively. AR technology let the agents see what customers sees and enabling them to instruct customers visually and the machine learning algorithm continuously improves how agents can support customers based on historic recordings Unlike augmented reality, VR has also been useful in shaping en-terprise 4.0 journeys, where most of the product companies have started using this technology to promote their products. Custom-ers can use this technology to view the designs of the product and sug-gest subsequent changes required in the product which saves valuable resources of the enterprise and en-riches customer experience. These days VR technology is replacing the conventional videos which used to attract customers by not just visual experience, but also by providing audio experience along with video which aids in educating the cus-tomer. Enterprise has started us-ing VR to improve and enrich their customer experience by showcas-ing the product without having the need to be physically viewing the product. The aim of virtual reality is to replace and support human agents by leveraging cog-nitive intelligence. Virtual reality requires the headset gear which has become much more affordable as compared to few years back and with the increased usage in Enter-prise 4.0 context, its content pric-ing has also dropped heavily in last few years and as a result many or-ganizations are finding opportuni-ties to leverage these technologies. Enterprise are seeing benefit in having a virtual reality app for their business as the new demand for more innovative ways has opened up a whole new industry of VR app development vendors.AR and VR technologies are currently being used by the young-er generations and it has become a good marketing and advertising platform for the organizations. It is designed to eliminate customer pain points and increase customer experience along with personaliza-tion journey. We are going to see the rise in adoption of these tech-nologies and considering the mer-its of using these technologies from business perspective, enterprise 4.0 adoptions will be the future of different industry verticals.
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