DECEMBER 20188ugmented and virtual re-ality led technologies have ruled a lot of conversation in the past few years, along with the rise of Enterprise 4.0 which has brought multiple busi-ness process efficiency possibili-ties for different industry verticals like virtual agents having started serving the customers, analytics predicting the customer needs, augmented reality improving com-munication and robotics and artifi-cial intelligence allowing new ways to increase efficiency by having au-tomated the back office. Although AR and VR have been in fashion for the last couple of years and their acceptance from consumers has been amazing with new and upcoming technologies allowing completely different ways of deliv-ering customer service , however for the enterprise looking to take the next step, there is a confusing wide view of vendors knocking the doors of organizations to push iso-lated use cases and solutions and thus enterprise should take a stra-tegic view of selecting, sequencing and delivering use cases to ensure maximum impact coming out of augmented and virtual reality led technology solutions relevant to context and mapped across all product and service channels.Earlier, the tech-nology of AR & VR was out of reach for many people who use a prod-uct or service, how-ever, over the last few years it has been lower priced and easy to be used and understood for end-users. Interestingly, most of the attention that AR & VR are get-ting is not due to their ease in how easy something is to be used and understood, but in what they are delivering. Given the younger gen-eration people, the resulting stages of AR & VR have already delivered interesting content to have greater adoption. It seems like enterprises will define the AR & VR market, and the adoption of the technology will be less than five years before some-thing new happens. AR plays a signif-icant role in Enter-prise 4.0 by getting us the information we need from man-ual to service alerts by connecting the workers remote-ly through effective collaboration having huge benefits when helped with hands free communi-cation channels, which allows ex-perts and superiors to watch for changes and unusual things along with the work progress remotely without having to be present at the same location. The same technolo-gy can be extended to supply chain management functions which take up much of organizations useful An industry veteran, who has over 19 years of experience in delivering digital transformation, enterprise solutions, technology architecture, IT infrastructure and business process transformation for various Fortune 500 companiesAUGMENTED AND VIRTUAL REALITY IN AN ENTERPRISE 4.0 CONTEXTBy Feroz Khan, Associate Director - Head Digital Technology Excellence, The Boston Consulting GroupIN MY OPINIONAFeroz Khan
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