FEBRUARY 20179Every startup is now relied heavily on their digital marketing experts to bring new leads, clients and business for the organizationPrioritize What many startup marketing strategies fail to take into account is how important prioritizing is. In any sort of business, your most important resource is time. To manage your time properly, you need to be aware of what needs to be done first and balance it with what has the most significant impact on your audience. Figure Out Your Social Networking Channels People these days evaluate a lot about by their social presence. Earlier it used to be word to mouth marketing, now it has taken a new name as social media optimization. Understanding that you can't cover all the possible avenues is the first thing you must come to terms with. Link BuildingModern day link building requires proper understanding of how anchor tags work and how you can best utilize them to increase your search engine rank. Tools such as Mozbar allow you to quickly ascertain if a link is good by glancing at the DA score. Keep Your Content Relevant If you're focusing on a particular topic in your niche, then make it exhaustive and far-reaching. Creating content is how you attract new users and make sure that your site doesn't stagnate. The idea of generating good backlinks to go with good content makes more sense. Together these things are very helpful for a site's final page rank.Analytics are Your Friend Numbers don't lie and the relevant numbers to you are the ones that tell you of your page's successes and fail-ures. While successes are important to celebrate, failures allow you to im-prove your site. Analytics give you goals to aim for and are a pretty good guide as how successful your market-ing strategy has been so far and what could be improved in the future.In 2017 the landscape surrounding content marketing is likely to become a lot more competitive. That's why it's important for startups to understand how good content can affect their SEO results, leading them to develop strate-gies that can help them grow rapidly early on. Your mission as a startup should be clear and by concentrated application of tested SEO principles, your startup can achieve what it set out to do and much, much more.
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