FEBRUARY 20178Every now & then, we are listening about a new startup shining in the horizon of the business sphere. Be it finance, infrastructure or hospi-tality everything is now technology driven and so is the marketing of these perfectly shaped business models. Doing marketing for any company now is a different ball game as it was just five years ago. The importance of digital marketing and internet influence has taken a whole new dimension towards choosing the niche audience for your business. With the time internet marketing also evolved from basic search engine optimization to core content mar-keting campaigns. Every startup is now relied heavily on their digital marketing experts to bring new leads, clients and business for the organization. The new face of the online industry needs a fresh strategy when it comes to enhancing SEO that works to keep your business relevant on search engine results. On the keynote of success, I intend to address top 10 things to be checked and ensured for any successful SEO strategy for a startup as:Identify Your Targeted Keywords (What's Your Business is All About)Whenever we talk about SEO, every conversation about results and analysis starts with key-words. How are they ranking on search engines and how well has been the movement from later pages to first page of search re-sults. Based on your demographic and a proper analysis of current and recent search trends you can easily de-termine the keywords that have the most return with the least competition. Being Mobile OptimizedEvery expert of the online business is now focusing on mo-bile optimization and ensuring their web portal is compat-ible for any user be it mobile, tablet or desktop. Mobile friendly is becoming the new standard, as was made appar-ent by Google's latest update. Simple is Usually Better Creating content to market a startup means making con-nection with your target audience. Keeping it sim-ple is the best way to get information across to someone who isn't an industry expert. Develop and Follow a Marketing Strategy A marketing strategy helps you to work to-wards a specific goal keeping in mind the tar-get demographic, amount of social media or blog postings per day, what your created content is supposed to do and how you rectify problems when content doesn't perform as expected. Leverage the Power of Infographics In the last couple of years, Info-graphics have made up a large portion of content produced and shared on social media. The rea-son is simple. Infographics utilize the power of both graphical pres-entation and text-based interface to catch the reader's attention and draw them into the content. By Sushant Singh, AVP- Digital, thesqua.rethesqua.re are one of the quickest growing companies in the hospitality industry - providing over 200 serviced apartments in London and further access to over 15,000 across Europe, America and Asia.IN MY OPINIONFOR ANY STARTUP IN 2017Sushant Singh
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