siliconindia | | April 20189In reality, SEO is a very powerful marketing channel that can bring your business more qualified leads and customersWhy is SEO Important for Any Type of Small or Large Business Online?The understanding of market size is very important for any small or large online business. In 2017, India had 331.77 million internet users and this figure is projected to grow to 511.89 million internet users by 2022. As per the research of statista.com, India is the second largest online market in this world. So, it is quite clear that online market has huge potential in India.Google is one of the top Search Engine's not only in India but also worldwide where people spend their valuable time to search for products or services online. According to the "Statecounter Global stats" data of February 2018, Google holds 97.65 percent Search Engine Market Share in India. Bing and Yahoo hold 1.39 percent and 0.89 percent Search Engine market share respectively. So, taking the business online is important nowadays. Therefore, if you ignore this ever-growing marketplace, you would lose some hefty business.Certainly, SEO has a better ROI than other traditional marketing channels like PPC (Pay Per Click), Affiliate Program, Social Media, Print Media, TVC etc. The only disadvantage of SEO is that it takes a lot of time to show results. The reason is its own algorithm as Google algorithm changes very frequently which results in inconsistency while you do your search.Here are Some of the Top Reasons for Any Brand to Focus on SEO:Relevant Business Traffic:Generating website traffic is a primary goal for any type of business and SEO is the best medium for attracting relevant traffic with high conversion potential. While there are paid advertising methods to drive quick website traffic, but they are quite expensive and once you stop those paid campaigns you lose the traffic. SEO is a long lasting campaign and you can stay on the first page of Google search results for many years, without spending money. But for that, your SEO strategy should be very strong.Business Visibility and BrandingWhen people search for your products or services, you definitely want to appear at the top in the search engine rankings. SEO helps businesses to find new customers and promote their brand by appearing at the top position of the search engines result page. When more people click and visit your site, they get more familiar with your business. Therefore, more people likely to come back again by directly searching your brand which will help to boost your revenue by increasing the number of traffic to your website and by increasing sales.Establish Your Business CredibilitySEO has the power to make your brand stronger and well recognized. When a person searches for relevant keywords and phrases either to buy a product or seek the information or services, they should be able to find you at the top of search results. This top ranking in Google makes people believe that the company is a reputable one. That's how people start recognizing your brand!Maximize Business ROI'sWe all know that advertising costs are really high and it gives a reasonable return on investment, but SEO ROI is higher than any other advertising and marketing campaign.Let me give you a hypothetical example for better understanding: When you buy 5000 visitors from a paid ad campaign and 2 percent to 3 percent might convert into a sale by spending "x" amount but at the same time when you get 5000 Visitors by converting into 5 - 6 percent without spending any amount certainly leading to a better return on investment.
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