siliconindia | | April 20188in my opinionIMPORTANCE OF SEO IN ONLINE BUSINESSBy Prem Kumar, SEO Head, Ferns N Petals Pvt. LtdEstablished in 1994 and leading the industry for over two decades now, Ferns N Petals is one of India's largest flowers and gifts retailers that boasts a chain of over 200 outlets across 85 cities.S EO (Search Engine Optimization) is one of the most complicated and misunderstood terms in the world of marketing and that is the reason many business people undervalue its importance due to the lack of awareness. In reality, SEO is a very powerful marketing channel that can bring your business more qualified leads and customers. What is SEO?Search engine optimization (SEO) is the process of getting the natural online visibility of a website or a web page in all the web search engines like Google, Yahoo, and Bing etc. It is also referred to Organic result (Free listing result).In other words, SEO is a technique to boost the visibility of your website in the search engines result page.Prem Kumar
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