Education | | November 20199With the advancement in technology, it has become easier than ever to get the tiniest detail of a data that helps in knowing your customers more closelyHere are five most important dig-ital technologies that can benefit a modern marketer ­ Artificial intelligence: In simple terms, artificial intelligence is nothing but the development and efficiency of machines to perform human tasks, and that too with little room for errors. The use of artificial intelligence is visible in almost every industry. Businesses are now leveraging its power to make AI-driven processes more efficient. When it comes to marketing, artifi-cial intelligence is helping companies gather more insight into their audience by offering recommendation engines, predictive search, Chatbots, and oth-ers. Leading brands like Tata Capital, Club Mahindra, and Godrej Agrovet are great examples. Use of these tech-nologies and tools are helping compa-nies offer a better experience to their users and also market themselves bet-ter. AI is beneficial for both businesses and their users. Virtual Reality: How interactive would it be for potential customers to experience a product or service be-fore they made a purchase? Brand and businesses have taken it to the next level by offering virtual reality expe-riences to their users. Big brands like Audi, Mercedes, and Jabong have already started using this technology to give their users a better experience. In India, new show-room of Audi in Gurugram lets buy-ers customize their cars in AR & VR. This made their marketing strategy seem more innovative, effective and remarkable! Cloud Computing: In India alone, as the statistics reveal, the rev-enue from cloud computing sector is expected to cross $411 billion, and one million job opportunities by 2020. This figure is a great indicator of the growth of cloud computing and how businesses are leveraging it. IBM ­ the top cloud provider in India ­ offers the ability for members of a team to share, access and manage data that is lying on a common cloud, which has enabled them to communi-cate and collaborate with ease. This ease of sharing information helps to plan marketing strategies better. Big Data: How important is data to a business? A lot! If the statistics are to be believed 44 percent market-ers use big data to improve their ef-fectiveness. Businesses like Zomato, Paytm, Cred, Spotify, and OLA use the insights from data to know what the users are more inclined to, what they like the most, and what is it that does not interest the users at all. This can help businesses preplan their mar-keting campaign that succeeds well. Now, with the advancement in technology, it has become easier than ever to get the tiniest detail of a data that helps in knowing your customers more closely. This means the scope of your marketing campaigns becoming successful is quite high.Internet of things (IoT): If you're well versed with the happenings around the world, we're sure you've heard of IoT ­ the Internet of Things. According to a recent report by Cis-co, IoT will generate $14.4 trillion in value covering all industries. Business owners are looking forward to IoT as a great opportunity to get deeper in-sights into consumer psychology and the process of buying. IoT is a network of physical devic-es, digital machines and other objects that allow for a smooth transfer of data over the network without any real-time interaction. Thus, more connected de-vices a user has, a better chance that the marketer stands of reaching-out to you.Has technology altered your busi-ness's strategies as well? Answer is big YES. With technology evolving rapidly & becoming savior for mar-keters, businesses are changing the way they market, and a modern mar-keter needs to get ready for the roller coaster ride! Raj Padhiyar, Founder
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