Education | | November 20198HOW MARKETERS CAN BENEFIT FROM DIGITAL TRANSFORMATION?By Raj Padhiyar, Founder, Digital GurukulThe only Indian to have a Doctorate in Digital Marketing from US, Raj has been associated with Digital Gurukul for over four years now, and is also a Committee Member of Internet and Mobile Association of India.he Digital Revolution is ev-erywhere, and it's the hottest topic nowadays. Artificial Intelligence, Cloud comput-ing, big data, the dramatic shift to mobile, and other related themes dominate the headlines of the The Economic Times, silicon-india, Financial Times and others. But let's not mistake the means for the end. `Going digital' is not a desired goal for its own sake, rather rebuilding infra-structure and business processes to include new technologies makes sense when the result is linked to growth of business in terms of KPI. The business world is changing at a remarkable rate. New capabilities and technologies, software-as-a ser-vice, social media, soaring process-ing power, and the proliferation of devices & screens are all around us. Look at our own life ­ From Paytm, Bookmyshow, Amazon, BigBasket, Zoho, Jabong, or Myntra, all leading Digital startups in their own sphere have transformed consumers' buying behavior. We may not all be digital natives, but most of the rest of us are digital immigrants. Such wide spread implementation of Digital Technology has helped mil-lions of businesses attain growth and success. Today, millions of businesses are using technology-driven market-ing to take their brand to a new level. Thus, as a marketer of 21st century & beyond, there are huge untapped op-portunities available. TIn my opinion
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