AUGUST 20199tries purchase or look-up a product in a foreign language. AI has the ca-pability to close cultural barriers, including language, by enabling op-portunities for everyone ­ regardless of language or location. e-Commerce giant Alibaba has also initiated an image matching service for a cloth-ing line. Potential customers upload an image and find suggestions of matching products.AI & UX: Artificial intelligence enables machines to judge and spec-ulate as humans do. Combining this with machine learning can deliver impressive results. For example, let's say you work in an office and get home at 6:30 PM every day, where your partner has a cup of tea ready, waiting for you as soon as you cross the threshold. This is intelligent be-havior, but it's also well mannered and caring.But what if your partner is not home? What if you are single and still want the same care and timeliness for the same activity at home? An electric kettle powered by machine learning and artificial intelligence can meet those needs. Such a device can even learn about the time vari-ation of your arrival, navigate your current location, and instantly make a cup of tea exactly as a human would do. You may not need to schedule, inform or supervise such a machine. Even with this simple example, it is clear that there are limitless possi-bilities with the use of Machine Lear-ing & AI in everyday life. In addition to practical day uses, traditional web design can use logic, routine, and sit-uation to deliver the results users are looking for.Improved User Experience: With the implementation of AI, an online store can intelligently analyze the requirements of their customers. An online store can:· Be programmed to evaluate a given situation and perform cogni-tive analyses to learn more about the customers' preferences. · Calculate the time customers spend on a product page, how long they take to decide and checkout, and predict the reasons for aban-doning a filled shopping cart.AI is capable of creating the perfect user experience, under-standing customer habits, and learn-ing about individual preferences for their next visit. Amazon is heading towards an advanced shopping ex-perience with machine learning & artificial intelligence. `Anticipatory shipping' will send-out products to consumers as they need them - at the very least physically locating products closer to customers in or-der to minimize shipping times when those products are ordered. Split Testing Will be Obsolete: AI powered testing can deliver prod-ucts faster with better data-insights and enable product developers to gain deeper insights for quantitative user testing. Consequently, prod-ucts may start improving themselves through the user experience, miti-gating heavy manual testing, in turn, saving time and money.What's the future of AI?Expert predications include:· Improve Healthcare: "When it comes to healthcare, there's a lot machines can do to help the doctor. I don't see a future where we actu-ally don't have doctors guiding, but a lot of the busy work doctors have to do is better done using artificial intelligence," says Serkan Kutan, CTO, Zocdoc.· Generate New Services: En-tirely new AI-based products & services will have created new consumer and industrial mar-kets - Martin Ford, Futurist & NY Times bestselling author of Rise of the Robots.· Facilitate Sustainability: "Arti-ficial intelligence is going to impact every single industry and everything that we do. On a bigger level, areas like sustainability, climate change, and environmental issues - they are becoming more at the forefront of everybody's minds as we move more into the 21st century and think about the huge challenges we need to tackle like population increases, ur-banization, and energy," says Nikita Johnson, Founder, RE.WORK. AI is capable of creating the perfect user experience, understanding customer habits, and learning about individual preferences for their next visitSumit Sheth
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