AUGUST 20198By Sumit Sheth, Head - Creative Imagineering, Infogain CorpA tenacious lateral thinker, Sumit has a very broad skill set in a wide range of topics varying from UX CoE, UX design consultant, project manager, usability analyst, information architect, interaction designer, and UI designer for numerous projectsIN MY OPINIONHUMANIZING USER EXPERIENCE THROUGH AIhether we are ready or not, it's the age of Machines. The rise of Artificial intelligence (AI) is empowering machines to work and re-act the way humans do. As disruptive tech-nologies infiltrate our lives, affecting everything from how we live, work and entertain ourselves, more & more researchers say that this is just the beginning ­ we hav-en't seen anything yet. According to a recent report by McKinsey, for example, advances in robotics, AI, and ma-chine learning herald a new era of breakthrough innova-tion and opportunity.Artificial Intelligence is the most talked about tech-nology of our time, and for a good reason. AI facilitates machine intelligence, increases efficiency, simplifies routine tasks and makes it easier for humans to focus on the intellectual aspects of a given process.The Increased Usage of AIWhile the World Wide Web is Omnipresent today, Arti-ficial Intelligence simplifies the use of websites and ap-plications for all users compared to earlier iterations. Facebook is one of the most obvious practical examples, as it does not require users to specify the content of their interest. A few likes and shares are enough for Face-book to build a profile and deliver preferred content to your feed. For better or worse, AI is constantly working in the background. This intelligent algorithm tailors the user experience further by showing relevant advertise-ments. Let's look at some more examples you may have already experienced:Siri: Siri is one of the most popular voice powered personal assistant applications around today. Apple has used AI to show how smart Siri is and by making the voice of Siri more human. Siri not only facilitates users' routine activities like searching information online, guiding on maps, making calls, sending messages, setting reminders for events, or loading an application, but it is also powered by machine learning technology, enhancing assistance by becoming familiar with user behavior over time. Even though this technology is fairly new, voice-powered per-sonal assistants are rapidly entering the market and get-ting more powerful by day. Voice assistants, which were a novelty in the beginning, have great potential ranging from completely planning your day, while you're asleep to providing emotional support and therapy service.Tesla Autopilot: Tesla is pioneering vehicular self-driving capabilities. Tesla's new AI gives the vehicles limited (level-2) levels of autonomous driving capability. Additionally, the vehicles are powered by machine learn-ing that allows them to improve driving skills, just as hu-mans learn from experience backed by big data analytics. In addition to autonomous driving, Summon is a new fea-ture that expands the usability of AI and machine learn-ing in these cars. While you are at work, your car sits idle for eight hours on average. With a car packed with these algorithms, another family member or authorized indi-vidual may `summon' the car and the vehicle will drive to their location and pick them up to go to their desired location. AI & Machine Learning are not only a luxury, but carry many practical real life applications. Amazon Fire Phone-Visual Search: Amazon's Fire phone is powered by a visual search app that simplifies the user experience by allowing users to photograph a product, then search and find it online, making product search a hassle-free experience. Not only does this cut-down search time ­ it is accessible for people with dis-abilities who may not be able to type on a touch screen phone. Visual search also helps people in different coun-W
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