siliconindia | | February 20209also true for Twitter which is heavily betting onlive video content. Twitter's recent partnership with Bloomberg on streaming a 24x7 news channel live on its platform is a testimony to the big video plans that Twitter is foreseeing.More than 89 percent of media houses globally, as per a survey in Journalism, Media & Technology Trends reports 2017 ­ Reuters, state that short social videos will be their priority. Tech giants like Facebook and Twitter are hoping to get advertisers to shift a significant portion of their digital spending into online video(s). Even television can expect to face pressure in the future, as younger audiences are increasingly consuming news delivered through social media and in shorter formats (news bulletins in France have seen a dip of 20 percent of their under-35 viewers as mentioned in the Journalism, Media & Technology Trends report 2017 - Reuters). Users Want the Experi-ence to be Interactive & ConversationalUsers expect to see a movement towards audio based consumption and voice based assistants. The ease of searching through voice is higher over text, especially for regional languages. As per a Gartner prediction, 30 percent of web browsing will be done via screen-less user interfaces (also called zero UI) by 2020. Globally, publishers and other 3rd parties have developed more than 5000 `actions' for Alexa, and Google's platform at its heels. Publishers are constantly experimenting to be available to the users on the platform of choice, and CNBC TV18 is now available as an action on Alexa. In addition, audio and voice based ecosystems provide a hands free setup, especially useful in multiple contexts. Experiential content through technological enablers like virtual reality seem distant in India, marketers and media houses are trying to experiment with the same. With the runaway success of Pokemon Go, there are multiple new players experimenting with VR and AR even in the media space. News Moving towardsa Multi-Touch PointEcosystemThe lines between devices are getting blurred increasingly, and will soon be visible in the Indian consumption patterns as well. As televisions, watches, homes and cars become smarter, content will move towards a multi-touch point ecosystem. Users are already consuming data such as stock prices on their phones (Moneycontrol app available in the Apple Watch), and store interesting news for later consumption through their desktop or mobile. People are now accessing the same content flexibly across multi touch points. With innovation, platforms and tools continuously evolving, the only thing constant is the way you communicate and connect with your audience, in which user experience is utmost important. Going ahead, we will embrace various technological innovations, but what's crucial is how best technology is leveraged to get closer to the consumer, to give them breaking news stories on the platform of their choice, in the format they want and make them the real participant in the story. Because of the potential economic and safety impacts of the lane closures, minimizing traffic disruptions is a goal that should be elevated to a higher priority when planning bridge related construction projects
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