siliconindia | | February 20208echnology is disrupting the way we eat, travel and more than anything, how we consume content. The past year has seen a dramatic rise in the overall penetration, as access costs have fallen post the launch of Jio (as per Mary Meeker Internet Trends report ­ 2017). With faster and relatively cheaper data, the face of the Indian internet audience and its consumption is undergoing a change. Internet and technology are changing the way we consume content. There are three key broad trends that are visible in the space of content consumption based on the preferences of the users. Users Want to Put-in Minimum Effort while ConsumptionUsers increasingly want to minimize the effort being put into the content being consumed, while ensuring that they are on top of things. Short, snackable news is increasingly gaining traction among the users, especially millenials. Today, video consumption is on the rise. Short news stories with six second pre-roll ads are being tried and tested for consumers making them glued to the news feed. Tech giants like Facebook, Twitter and recently LinkedIn also joined the bandwagon. With `Watch' to be launched in 2018, Facebook is all set to compete with the likes of Netflix in `original content' category. This is NEXT GEN DIGITAL CONSUMERS ARE FUNDAMENTALLY DIFFERENTBy Manish Maheshwari, Managing Director, TwitterManish holds a MBA degree from the Wharton School of the University of Pennsylvania and has been a pioneer in Indian media and entertainment group.IN MY OPINIONT
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