siliconindia | | OCTOBER 20229report. They found the three most significant movements emerging to the top of conversation: Finance Goes Social, Fan-build Worlds, and Entrepreneurship Hits Peak Culture. These trends are evergreen conversations that will continue to unfold in the service shortly. With this report, Twitter is diving deep into what's now, what's next, and what it's got its eyes on in the future.Preetha Athrey, Director and Global Business Marketing of Twitter APAC, stated, "People on Twitter are influential, receptive, and drive results unlike anywhere else, and Tweets give us signs where the culture is headed or what could be the next big Ah! movements that are shaped by public conversation. Twitter, as a driver of both trends and real-world change, has grown as a service that not only provides people a space to connect but a window into the culture. The Twitter Trends Report catches the themes and interests that are shaping consumer behavior in the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow".Well, let's take a closer look at the interesting three trends:Finance Goes Social: When it comes to money matters, it used to be a closely held secret of the few. Though now, it has changed, and everyone wants in on the action. People are interested in discussing and diving deeper into finance-related conversations. It has gone up by 62 per cent. Communities of experts and everyday people are joining forces to share knowledge, sparking a 185 percent increase in financial literacy discussions. Conversations Twitter has analyzed billions of Tweets from Jan 2020 - Dec 2021 and published the 2022 Twitter Trends India report
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