siliconindia | | OCTOBER 20228TRENDS BEHIND THE EVOLUTION OF BRAND-CONSUMER CONSENSUSIN FOCUSConsumers' relationships with brands are very similar to their relationships with people. It evolves with genuine care, understanding, and loyalty. Well, marketing is a dynamic world where trends keep changing following public interest, advanced technology and new strategies. For a perfect brand-consumer relationship, brands need to be updated with the pace and stay headed.Social media has played a vital role in building the relationship. Social media-based relationships lead to desired outcomes such as customer satisfaction, recommendations, and loyalty. The brand-related social media have a greater emotional attachment with the brands, are more likely to humanize the brands (known as anthropomorphism), have higher quality brand relationships, and are more satisfied with, willing to recommend, and loyal to the brands.Twitter has analyzed billions of Tweets from Jan 2020 - Dec 2021 and published the 2022 Twitter Trends India
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