siliconindia | | December 20219space and time for the team to focus all its energies on building strategies to convert the leads successfully, and promptly. In Customer Relationship Management (CRM), RPA can take care of routine but necessary actions such as demand generation, payment validation, receipt processing, and free up the teams to work on the quality and innovation in overall servicing.The real estate sector is enormous, and so is the data it generates daily. With RPA, capturing, validating, and processing this data, both financial and non-financial, becomes more feasible, systematic, and efficient. RPA can facilitate comprehensive analysis and reporting of this data, which directly feeds into proactive and predictive management support and decision making. As RPA frees up human energy and intellect from mundane, time-consuming work for more strategic, creative, and visionary pursuits, it also ensures that speed, consistency, and accuracy are not sacrificed on the way. RPA's virtual workforce consisting of bots works faster than a human worker, does not make mistakes, does not require monitoring, and can perform consistently, round the clock. Tasks that are non-creative, non-strategic, low-valued, repetitive, yet essential ­ such as the quarterly filing of RERA updates as required by regulations ­ can be easily taken up by these bots, and entire teams of workers can be relieved and rechannelled into tasks that appeal to their intellect, creativity, and thinking. Overall, the real estate sector can count on RPA to transform its business environment and make it more efficient, transparent, and structured. The real estate could do with a change in terms of operational efficiency, reduced manual efforts, reduced errors, generate customer satisfaction, increase employee engagement, and RPA is an up-and-coming technology to achieve all of that. RPA can also bring more vigilance and compliance in real estate with lesser hassles and reduce the risks of lapses and frauds. RPA is easily scalable and tweakable in the direction of productivity, and hence,it can boost the ROI in the sector.It is high time the real estate sector sets its eyes on this technology and looks for additional ways to integrate it seamlessly into its fabric. With an advanced and unparalleled virtual workforce comprising of such bots, RPA is set to revolutionize the way humans work, think, and live in the 21st century
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