siliconindia | | April 20189Thanks to the establishment of subscriptions as a popular consumption model, experiencing art is neither painstaking nor expensive anymorecreativity (64 percent agreed) and encourages expression of opinion (77 percent agreed). As per the study, the positive effects on employees were highest at organisations that offered them the chance to play an active role in planning their workspaces. And when employees feel relaxed, happy, motivated and valued, it can only be great for business. Art Shows You CareWhen you spend on a piece of art, you're not just supporting an artist but an entire art form. And if you choose to promote local artists, it not just elevates your standing in the community and establishes you as a patron of the arts, but also offers you a great platform to fulfil your corpo-rate social responsibilities. Now coming to the big question; how to source art for your workplace?Buy Existing Pieces: By far, the most common way of sourcing art, one can approach a gallery or directly reach out to artists whose work appeals to you and just buy outright whatever suits your needs. Though it sounds simple enough, curating pieces that satisfy your specific requirements can prove to be quite a challenge ­ and sometimes next to impossible. This brings us to the next option.Commission Something New: If you have an extremely specific requirement in mind, it makes a lot more sense to just commission the pieces you need. Though the final output in this case may be way more aligned to your company's theme, culture and values, it usually comes at a far greater expense. That is why it is hardly ever an option for new or small organisations. Subscribe: Thanks to the estab-lishment of subscriptions as a popu-lar consumption model, experiencing art is neither painstaking nor expen-sive anymore. The biggest deterrent towards bringing art into one's work-place is the significant initial invest-ment associated with it. While big-ger firms can still consider it, SMEs and startups keep it out of their list of priorities ­ and sometimes not out of choice but compulsion. Another downside of purchasing works of art is that once you have bought them, you will probably have to stick with them throughout. This goes against the very idea of dynamism that new-age workplaces swear by. By sub-scribing to art, you can transform your workplace overnight without any bulk investment whatsoever. And since you don't have to deal with the burden of ownership in this case, you can keep refreshing your artworks to match evolving employee preferenc-es and corporate culture. ConclusionA lot of organisations have already realised the importance of art in creating vibrant, dynamic work-places that leave a lasting impres-sion. And with innovations like the subscription model, more and more organisations - including SMEs and startups ­ will get the chance to ex-perience it firsthand. Sounds like great news for employees as well as employers everywhere.
< Page 8 | Page 10 >