siliconindia | | April 20188one are the days when functionality was the most important metric for judging a workplace.At a time when more and more organisations are competing with each other for business as well as talent, your workplace might just turn out to be the factor that swings the balance in your favour. And how can you ensure that? By transforming it from mere in-frastructure to a statement ­ about you, your culture and what you stand for. And art can help you do all this and more.Art Speaks Volumes About Your Brand & ValuesWhen it comes to business, first impressions matter. If you can make an impact the moment a prospective client or employee steps into your establishment, it makes a world of difference. Installing the right set of curated art not just expresses your corporate cul-ture, brand image and core values in the most unique way possible, but also gives you an edge over your competitors in terms of personality and recall. Art Plays a Major Role in Employee Productivity & Well-beingResearch by Exeter University's School of Psychol-ogy has shown that art at the workplace not just helps reduce stress (78 percent agreed) but also boosts By Aagam Mehta, Co-Founder, Floating Canvas CompanyHeadquartered in Mumbai, Floating Canvas Company is an innovative startup in the Indian Art & Crafts industry that enables individuals and businesses to rent art and other related items on a subscription model.PLANNING A NEW AGE WORKPLACE? MAKE SURE ART IS IN THE MIXIN MY OPINIONGAagam Mehta
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