DECEMBER 20168IMPACT OF SOCIAL MEDIA & TECHNOLOGICAL By Anupam Jauhari, Vice President - HR, InfogainHeadquartered in U.S., Infogain is a global business oriented IT consulting provider of front-end, customer-facing technologies, processes and applications that lead to a more efficient and streamlined customer experience.T he role of social media and technological ad-vancements in the Human Resource Department deserve a special men-tion in today's world, as they are instrumental in providing an elevating employee experience. Con-sidering the benefits of technological advancements, HR departments too are playing a transformational role by designing a dynamic HR agenda for generating positive business out-comes. In other words, HR depart-ments these days are compelled to undergo a digital makeover in order to keep pace with advanced technol-ogy so as to make the HR processes speedy and transparent. Benefits of Technology in HRAs per industry experts, 69 percent of HR firms are adopting cloud technol-ogy for integrating HR, payroll, and attendance records. By the year 2018, cloud-based SaaS products will ac-count for almost 50 percent of soft-ware market. Technological Advance-ments in the HR sector drives greater agility, reduces cost, and eliminates dependency on IT. Moreover, they are user-friendly and can be upgraded eas-ily. While technology plays a critical role in enabling the transformation of HR, it depends a lot on how HR lead-ers are effectively using technology to drive more business relevant conver-sation with line managers.Some of the crucial functions that technological advancements perform in the recruitment arena are as follows:· Recruitment Technology: HR firms are deploying recruitment technology to access online resumes of potential candidates. At the same time, they count on data analytics for choosing the ideal sourcing channel for hunting new employees. · Developing Rapport with Pro-spective Candidates: Recruitment technology helps the HR department to be in constant touch with potential candidates. This enables the HR firm to understand if the candidate is inter-ested in a particular job or a particular organization. At the same time, this helps the candidates to understand the work culture of the organiza-tion, thus helping both the candidate and the HR firm to comprehend each other's competencies. · Mobile Technology: The new era of millennials are compelling HR firms to adopt mobile technology for recruit-ing candidates, as the life of millenni-als revolve around their smartphones and they prefer spending at least 14.5 hours on their smartphones each day. This is the reason why certain organi-zations have come up with mobile re-cruitment apps that help recruiters and candidates connect with each other on the basis of their location. · Enables the Execution of Business Plans with Better Accuracy: Tech-IN MY OPINION
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