DECEMBER 20169nology plays a key role in fortifying the strategic side of Human Resource. Recruitment technology empowers HR firms to go beyond personnel management so that they can contribute to business execution. · Improves Internal Processes to Provide Candidates with A Better Experience: HR technology helps in elim-inating the hassles of record-keeping by accelerating the HR process. It assists recruiters to function in a speedy manner so as to add to their efficiency. By adopting HR technology, HR firms can now give timely feedback to their candidates instead of spending time on maintaining HR records manually. HR technology provides employees with an enriching ex-perience by:· Enhancing communication with employees· Doing away with manual timekeeping· Ensuring accuracy of payroll and HR records· Enabling supervisors to provide instantaneous feedback about employees· Providing employees with trouble-free access to signifi-cant informationRecruitment Procedure Going SocialHR technology has enabled the recruitment process to fo-cus more on quality recruiting; whereas Social Media em-powers the HR to understand the professional skills and background of a candidate by screening their social pro-files on LinkedIn, Facebook or Twitter. The social portfo-lio of a candidate is considered more genuine than a plain resume because social profiles demonstrate the capability of a candidate in the best possible manner. Thus, social media is considered as an influential HR tool that drives the growth of an organization. Digital channels and social media platforms today holds the topmost spot as the most preferred recruitment platform, as HR companies aim to touch base with a wider and highly proficient talent base. Thus, Human Resource departments are increasingly using social media platform for the purpose of communicating, branding, promotional activities, learning, development, and using analytics for workforce planning. By implementing technological so-lutions, HR departments are successfully enhancing their efficiencies as well as productivity besides improving em-ployee experience and employee satisfaction. Social Media Enriching Employee ExperienceWith the advent of the internet and smartphones, can-didates' outlook has also undergone a sea-change. By making use of social media platforms such as Facebook, LinkedIn, and Twitter, the modern candidate expects the recruitment procedure of organizations to be easy and hassle free. Thus, HR firms are taking all possible meas-ures to create a social media policy to provide employees with a comprehensive picture of the brand. Besides facilitating a healthy communication between employees and employers, social media enables organiza-tions to turn their employees as their brand ambassadors. Since your employees understand your organization thor-oughly and trust your business objectives, they would like to share their positive views about the organization with the world. Social media updates posted by the employees of a company can reach out to more audiences compared to the updates shared by company's social page. This no doubt, has a strong implication for organizations that au-thorize their employees to turn into their advocates on so-cial media platforms.This is how social media and technology are revo-lutionizing the HR Department. Slowly and steadily the trend of adopting technology and social media platform in HR Department is gaining momentum. Today, every department in an organization, be it sales, finance or cus-tomer services is using technology to be more efficient and to improve the bottom line of the business. Technol-ogy is being used in an interesting way for better busi-ness results - to improve sales, provide better customer service, and improve employee performance. HR is not an exception and needs to transform to align with the business need and deliver better results. Though many recruiters today have been playing a passive role in re-cruitment by hunting candidates on the basis of keywords and available resumes, the day is not far when emerging technologies along with a solid social media strategy will completely transform the role of HR Department by em-powering them to identify the most deserving talent and Anupam Jauhari
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