siliconindia | | May 20199It is integral to have a profound understanding of the market and every aspect of cinema viewing, to ensure the right engineering of technological innovationsjection systems etc have overhauled movie-watching experience in India. IMAX technology entails a massive screen, custom surround-sound sys-tem, and bigger-than-usual 3D glass-es, making patrons feel the actions in the cinema. It is important for industry players to meet global standards to en-sure the segment develops. The reach of IMAX content has evolved beyond Hollywood to Bollywood with movies such as Bahubali & Thugs of Hindo-stan being released in IMAX format. · 4DX Technology: 4DX screen format has induced an experiential quotient, while watching a cinema. 4DX format, introduced by PVR in India through its sensory technology enables viewers to feel breathe-tak-ing special effects and elements of cinema like wind, fog, lightening and many others. This has also opened more avenues for movie makers to ex-plore content with the superior quality of VFX.· Digital Cinemas: Digital cine-mas refer to production, delivery and projection of motion pictures in the-atres using digital technology such as hard discs, satellites or other electron-ic transmissions. Digital format offers superior movie viewing experience but to better picture quality and clarity. Also, as majority sound systems have inbuilt digital Dolby, the sound quality is better. Additionally, it offers higher cost efficiency as it evades further in-vestments in projectors/in prints.· Inclusive Cinema Viewing: In-dia in comparison to other developed economies lags, concerning infrastruc-tural growth of the cinema exhibition industry. Until a few years back, it was mostly an unorganised sector which stalled holistic infrastructural devel-opment. However, there are brands now that are focusing on making cine-ma viewing inclusive through innova-tion. PVR has introduced Accessible Cinema theatres; such facilities are al-ready prevalent in the U.S. Audience in today's age are much aware. Being industry players, it is poignant to ad-dress their needs and offer a broader choice to them.· Consumer-Centric Approach: Multiplexes today, focus more on con-sumer experience. The cinema theatres are designed to offer a holistic experi-ence with a variety of F&B services, utmost convenience through digital services like mobile apps. Brands have designed loyalty programs, in-stalled air purification systems with an aim to delight the patrons with unique and customised offerings.It is integral to have a profound understanding of the market and every aspect of cinema viewing, to ensure the right engineering of technological innovations. Indian moviegoers have been ever evolving and appreciative of the new formats being introduced in the movie exhibition space. To be able to keep the momentum of business growth it is necessary to keep rein-venting and pushing the envelope.
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