siliconindia | | May 20198By Gautam Dutta, CEO, PVR CinemasEVOLVING TRENDS FOR AN ENHANCED CINEMATIC EXPERIENCEhe Indian cinema industry has mapped a significant journey since its inception in 1913 with a silent feature film. It has evolved stupen-dously over the years - vis-à-vis content, delivery mechanism and emerging technologies, which has redefined the entire movie watching experience. Cinema watching his-torically has always been associated with a social and ecstatic experience. However, the new age online stream-ing services have introduced a `lone watching culture'. Industry players have thereby, focused on overhaul-ing the cinema experience through innovations, technology and efficient implementation, offering higher stan-dards of enhanced movie watching.The media and entertainment in-dustry signals at a high growth rate due to an increase in disposable in-come and change in lifestyle. Industry players are now tapping into the re-gional markets, which hold significant growth potential. According to the reports of IBEF, the Indian entertain-ment and media industry is expected to grow at a CAGR of 13.10 percent. It is anticipated to reach Rs.2660.20 billion by 2023. The robust demand is owing to the socio-economic fac-tors across the Indian market, signals at the scope of enormous growth of the film exhibition industry currently under-screened at eight screens per million population as compared to U.S. at 125, UK at 60 and China at 16. Movie theatre companies are now fo-cusing on infrastructural development and innovation to offer movie patrons an overall experience, beyond only content making theatres to a one-stop entertainment destination.In the past few years, we have wit-nessed a surge in multiplexes staging multiple shows, diverse screen for-mats, enhanced audio quality in ad-dition to aesthetics, comfort, hygiene and safety conditions to the patrons of cinema. The film exhibition industry has witnessed a number of technolog-ical disruptions, which has enhanced the cinematic experience manifold. The new age innovative solutions have paved the way to make cine-ma theatres offer `experience' over only `convenience'. It is crucial to acknowledge consumer preferences have evolved. Therefore, it is invari-able to innovate to live up to their ex-pectations constantly. Technology has been the key differentiator in making cinema theatres revamp its services and offer beyond only screens to Friday releases.Five new trends leading to en-hanced movie watching experience are:· Screen Formats: New screen formats have been introduced to offer enigmatic movie experience through extra-large screens and immersive 3D experience. The large format screens, Immersive Sound and Cinema (IMAX) technology, RGB Laser pro-in my opinionGautam works on advancing the company's mission and objectives, building future leadership within the organization, promoting revenue & profitability, technological innovation and growth as an organization.T
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