AUGUST 20239DIRECT TO CONSUMERS IS RAPIDLY DISRUPTING THE CONSUMER'S MARKETand attach a string of trust with it. Websites are being used to describe the minute detail of the products explaining about the ingredients used, and also each of the ingredients are described to let the pool of consumers know whether it is suitable for their skin and health or not. People are now-a-days very much aware before trusting any new brand, so, an amazing strategy i.e. `Try before Buy' is one of the trending techniques of digital marketing of personal care products. The tool is being used by sending trial packs or a sales person is sent to customer's home for them to use before buying. Personalized or customized products can also be available after a demo consultation with very nominal pocket-friendly price. As per few survey data, people are exposed to 4000-10000 brand messages everyday but they trust and buy very few of them. The second best trending technique of most of the brands is `Buy Now Pay Later' (BNPL), where the competition is continuing at a break-neck speed. These innovative trendy techniques are thoroughly helping the brands in building relationship with the customers and maintaining the connection and gaining trust over the vast competitive market. Additionally, showcasing the customer review is also an effective tool because people believe the words when it is said by one of them. So, using loyal fans for product reviews can be proved to be a pillar of success for the business.D2C Channels of Drug & Pharmaceutical ProductsA rapid technological upgradation has contributed a far-reaching developmental effect over the vast population. Life saving drugs and pharmaceutical products are one of the most demanding products which are being sold over D2C platforms and they are one of the most key beneficiaries of such ever-bulging digital marketing. Pharmaceutical Digital Marketing (PDM) is a unique tool which has a great potential to win over the focus of the pharmaceutical industry. Pharmaceutical marketers and brand owners have tactfully used social media platforms like Facebook, Instagram, and Youtube to reach as many customers as they can on a single go and side-by-side they have also created online channels to deliver their products direct to consumers and are providing unique healthcare experiences like online consultation called tele-medicines, which has catalyzed the sales of their brands. Renowned pharma brands like frank Ross, Ranbaxy, Galderma, and Piramal Pharma have established a separate set-up for online delivery systems of drugs and many mobile applications like Tata 1mg, Netmeds, Apollo Pharmacy 24*7, Pharmeasy, Practo, and more are promptly delivering medicine to any corner of the country. After COVID-19, telemedicine and tele-consultation have made a tremendous sale in current years. Online pharmacy companies have achieved an increment of sale of 3500 crore rupees in last 10 years with 15-20 percent increase in sales, and it is poised to be strike $211.9 billion by 2027 with a CAGR of 17 percent.In Pharmaceutical Digital Marketing, there is a clear division of medicines, one is called Over the Counter (OTC) medicine and other is prescribed medicine. The first one is easily available in any platform without any prescription but a few combinations and pharma products are highly sensitive and cannot be available without a doctor's prescription. So, OTC drugs are the most preferred Pharma products, the popularity of these products is consistently showing an emerging sale throughout the period. OTC drugs will soon meet a sale of $107.53 billion by 2025.Last note, Digital marketing is surely a boon to any business, in this busy contemporary urban life, when people have no time to visit departmental stores or pharmacy frequently, these D2C channels are helping them out to take a good care of themselves and offering a good care of skin, hair and health, because, a healthy body and healthy mind leads to an intuitive brain that will help to win over the rat race of contemporary corporate life. Emergencies don't wait for the weekends, so the D2C channels of self-grooming and pharmaceutical drugs are booming like blooming flowers offering the business owners a good return on investment and a hefty turnover year over year.
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