AUGUST 20238igital transformation has fostered the standard of living and commenced the era of smart nation worldwide. The reach of internet has revolutionized and redefined the perceptions and testimonies of people about everything. Before buying a product now, people research in depth about new products, skin remedies, and trendy brands over the internet and learn about the ingredients and if it is sufficing their need and demand, then they go ahead for buying. The use of internet has penetrated so deeply that every sector has to be shifted to digital platforms to survive in the ever-increasing competitive market. Digital marketing has become the indispensable option for all the business owners who have a large business empire to nurture. Internet has helped the business owners to expand the sale and on the other hand, it is helping the consumers not to be cheated in the hands of dishonest sellers by making them aware of minute detail of any product or services. Today, digital platforms are full of new brands where who is authentic and who is fake is little tricky to identify, nevertheless we have good journals and research articles almost on every famous brand which discloses the authenticity of products and their brands.Direct to Consumer (D2C) MarketingThe digital era has given birth to social media platforms where the business can get a good promotion within a short span of time without paying hefty amount as they have to spend for advertisements or commercial media coverages. Science & Technology is a flowing stream of river which is ever-changing and ever-flowing. Technological advancements are helping to keep the pace with such frequent upgradation, therefore, D2C is the key factor for connecting to the target audience, elevating the growth, and transforming any business to the new heights. In this platform there are broad audiences, so being creative is of utmost importance. Multi-channel creative approach and full proof marketing strategies are needed to keep-up the sales.D2C Market of Personal Care ProductsThis digital era has seen the unleashing effects of pandemic and it proved that taking care of health is the most important factor to survive in this world. Post pandemic has given birth to a lot of D2C beauty and self-grooming brands which have witnessed a great Return-On-Investment in their business. Whenever it comes to self-grooming products or personal care products, people become extra sensitive and careful because nobody would want to harm their skin, hair and health. Many startup companies of personal care products have reached to unicorn brands clasping the D2C channels. Brands like Mamaearth, Natures&Co, Dermaco, Good Vibes, and Pilgrim have become talk of the town in very less time using tightly packed marketing and promotional strategies. For any business, quality plays the key role and here also quality says it all. All these brands have used authentic, excellent, unadulterated, cruelty free, chemically tested products which has proved their effectiveness in such competitive era and became trusted brands of the consumers which has increased their sale over this short span.Digital marketing possesses numerous layers of channels, in which influencer marketing is quite famous with the uprising of social media like Facebook, Instagram and Youtube. It is a strategic gimmick of marketing, using a known and trusted face for the promotion, so that the people can connect to the brand DDIRECT TO CONSUMERS IS RAPIDLY DISRUPTING THE CONSUMER'S MARKETSC COLUMN
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