siliconindia | | August 20189ROLE OF AI: HOW IS MARKETING SECTOR REAPING BENEFITS FROM IT?by recognizingchanges in customer preferences and expectations.Helps to Reach-Out the Right Target Audience: Often it happens that people get advertisements on the webpages that have nothing to do with their interests. Thus, it is crucial for marketers to reach the right audi-ence and AI-based Digital Marketing solutions enable reaching-out to the prospects effortlessly. AI collects and analyses user data and predicts user behavior. It identifies the target audi-ence based on their interests, focus, likes and other aspects and decides the target group.Personalizing User Experience: In today's competitive world, it is very important for a brand to provide a personalized experience to the users. Going forward, showcasing ads or recommending products based on pre-dictive analysis will not be sufficient. In fact, it will become a necessity to understand what your users are ex-pecting. Here, AI could help brands to formulate a more personalized service to the users by offering exactly what they want.Enhancing Customer Service: Apart from direct assistance to cus-tomers, AI can also be utilized to ush-er customer services. At times when issues get complicated, an intelligent support system will have a certain ca-pability to direct customers towards parallel support channels. For in-stance, if a customer is unable to reach to the telecommunication service team then chat AI can act as a support channel and can help solve the cus-tomer queries. Thus, AI helps en-hancing customer service process by bringing comprehensive balance in the support system.As technology is changing rapidly, marketers need to alter their strategies to stay ahead in the highly competitive industry. Marketing is an arena that is persistently evolving, and technolo-gy is playing a major role to speed-up this shift. Being a marketer, it is not just about using a particular tool or a system, in fact, it is more about being curious and staying relevant with the latest trends that can benefit your business. Going forward, AI will enable marketers to create a completely new experience for customers and will meet all needs of customers like never before. In future, marketing will get more intelligent and data will be at the center of this. This year is giving us plenty of new opportunities to exper-iment with AI, big data, and machine learning and I believe this will help us develop best campaigns & services for our customers. The marketers across the globe have understood the factor that customers love, thus Artificial Intelligence (AI) is taking a lead in shaping a revolution
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