siliconindia | | MAY 201919In India, compared to other de-veloping/developed countries, digital marketing is still at a very nascent stage, where majority of companies (outside IT/ITES industry) are clueless as to how to go about in the digital space, what areas to focus, how to define short term and long-term objectives, what technologies to imple-ment, and finally, what outcome they should expect. Many of them at times even opt for digital agencies, but ma-jority of these agencies fail to deliver what they promise to enterprises in terms of RoI and lead generation. Fath-oming the gravity of these blatant sce-narios, Amit Suri (Founder & CEO), a seasoned digital marketing profession-al with over 20+ years of experience, founded DigitalBulbs few years back. Before starting DigitalBulbs, Amit was leading Sales for commercial business for Adobe in India & South Asia. To-day, DigitalBulbs not only implements B2B & B2C digital strategies, but also emphasizes on leads generation & con-versions. The company also focuses on B2B seminars and generates leads from each webinar for its customers. It also provides corporate workshops and trainings in Digital Marketing and related areas."Today, nobody is interested in just content & gyan; they look mainly on tangible RoI and ways to generate leads for themselves & their partners. Businesses don't have patience to wait for 1-2 years to see RoI; rather they want RoI from beginning. Customer wants results right from first quarter. DigitalBulbs is primarily focused on this front, and we do this in couple of ways ­ Reputation Management, Con-tent Marketing, Social Media Manage-ment, Webinars, SEO, and other Dig-ital Marketing Services. We create a blueprint with the customer for defined objectives, considering both short term & long term goals and allocate budget and resources accordingly," adds Amit.With its unique package of services comprising of SEO, Social Media Man-agement, Lead generation, Webinars, Content Marketing and more, Digital Bulbs is focused on B2B customers and helping companies across India, Singapore, Europe and U.S. in generat-ing tangible benefits from various Dig-ital Marketing Services. DigitalBulbs also provides corporate workshops & trainings to senior management. Most of the customers have been with them for over two years now. Some of the leading companies where DigitalBulbs has provided services are Tata Tele Services Baltra, Sterling Wires, Hori-zon Concepts, FDDI, Signarama, Bimtech, Little Millennium and many more. The company is a team of 25+ experienced Digital Marketing Profes-sionals and are continuously growing. For example, the social media team fo-cusses on leads and increasing aware-ness, PPC team is Google certified, the well-qualified content team focuses on overall content strategy for customers including reputation management, con-tent syndication, case studies, blogs, press release and more. This distinct approach of entire team to craft Dig-ital Strategy from customer objec-tive gives DigitalBulbs an edge over its competitors. The business strategies are built based on the customers' strengths, key target markets, type of business they are working on, and others. Apart from rendering blueprint for short & long-term goals, DigitalBulbs assists clients in achieving these goals, wherein it furnishes them how to set their goals, what to look at, what budget to allocate for short & long-term goals, and how to measure RoI. Furthermore, it helps clients to generate leads immediately, right in the first 30 days.Unlike others, DigitalBulbs doesn't suggest clients to invest large amounts in technologies like analytics, conver-sion rate, and others, but focuses on client's revenue; and as it increases, so does investment in technologies. Rather than recommending expensive analyti-cal tools from day-1, this client-centric firm goes in a phased manner where it first informs customers about the entire plan ­ what they are going to achieve in three months, six months, one year and so on. Furthermore, looking at the proj-ect success and client's financial status, it also advices them to invest in long-term projects and technologies over a period of time. It is this individualized approach that has helped DigitalBulbs work with over 150+ clients. Its main clients are in the areas of IT services, office interior, education, manufac-turing, services, consumable durable and others. Alongside, the company also pro-vides measurable training & consult-ing to the top management on areas of B2B & B2C leads generation under the brand name Digital Directions. En-riched with such features, DigitalBulbs is looking forward to associate with various organizations outside the IT/ITeS space and increase its clientele base three-fold by 2019. Meanwhile, it also envisions adding more offic-es internationally and increasing its employees in coming months. DigitalBulbs: Imparts B2B & B2C Digital Strategies to Generate Tangible RoI for customersCORPORATE REPUTATIONMANAGEMENT SERVICE PROVIDERS - 201920 MOST PROMISING Amit Suri,Founder & CEO
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