siliconindia | | March 20209need to do to increase the odds of selection of a student in a `rejection process'. A module on personal branding and executive presence needs to be introduced in MBA curriculum as part of business communication/self marketing. As I was invited to teach these modules by some of the leading management institutes in Delhi NCR, I realized the critical issues the students need to be trained on/sensitized to such as:-a) How stories build brands and reputationb) Importance of storytelling skills in LinkedIn summary etc.c) Analyzing if personal hobbies have a professional relevanced) How to create memorable headlines and profilese) How to integrate your brand across social media profilesf) Using social media as a networking toolg) Adding multimedia to profilesh) Converting analytics to Insightsi) Using insights to catch the right attentionj) Building a consistent and clear brandk) Showcasing specific skills and accomplishmentsl) Contribution to society/social causeAs a Blogger myself, I have experienced several benefits (by products) of writing such as increased reading habit, staying updated with new technologies and developments, increased self awareness (especially through self storytelling), developing structured thought process, enhancement of articulation skills, practicing due diligence in collecting data and so on. While presentation and creativity may be more important for marketing students, research skills and due diligence may be more useful for finance students. In fact I found the social media profiles (especially Twitter) of many students of BIMTECH quite impressive in terms of creativity, which needs validation as well as nurturing. In the days of machine learning and AI, continuous learning (for both trainer and trainee) is not a luxury but a necessity. Training and assessment processes need to be continuously refined with experience. Digital marketing is a process of continuous hit and trial and innovation needs to be a regular exercise. As I taught these modules for a couple of years, I came up with interesting exercises for training, skill development and assessment. For example I have found that Twitter chat can be a good assessment tool and can also help provide live feedback to the learner. As Robert Heinlein has rightly said, `When one teaches, two learn'. In the days of machine learning and AI, continuous learning for both trainer & the trainee is not a luxury but a necessity
< Page 8 | Page 10 >