siliconindia | | March 20208YOUR STORY IS YOUR BRAND ­ WHY MBA STUDENTS NEED TO BUILD A BRAND ONLINE?Holding more than two decades of work experience in training & coaching varied industries in corporate sector, Dr. Amit is an MBA in Marketing from IMS, Indore and Ph.D. in Digital Media from DAVV University, Indore.By Dr. Amit Nagpal, Co-Founder & President, Bloggers Alliancecouple of years ago, a CEO recruiter at an MBA institute told me that my HR team looks at CVs while I prefer to look at the LinkedIn profiles of candidates. As I discussed relevance of social media with more recruiters, I found that majority of the recruiters expected that candidate's CV should include LinkedIn profile public URLs. The interactions with industry professionals made me realize that social media especially LinkedIn has become critical even at entry level jobs in corporate. LinkedIn profile assessment has become the part of campus recruitment process for most of the companies today. If the recruiters are going through LinkedIn profiles, would it not be a good idea if the student showcases her/his blogging/microblogging/curation skills also to the prospective employer? Active presence on LinkedIn can actually help the candidates in showcasing many skills to recruiters such as Blogging/writing skills, Social leadership skills, General awareness, Staying updated with latest developments, Structured thought process, Creativity & presentation skills, Depth of domain knowledge, Research & analysis skills, Engagement/socializing skills, Synthesising data & meaningful articulation, and Emotional intelligence and empathy.In fact introverted students may display many of their strengths online, which they may not do offline. By deeper analysis of engagement on social media, the recruiter can also access other traits and soft skills like humility, sense of humour, assertiveness, curiosity, and summarizing information and so on. As more and more recruiters understand the power of social media profiles in recruitment decisions, social media is becoming a crucial element of campus placement process. Now the next question arises, what do placement cells and faculty members of the institutes AIN MY OPINION
< Page 7 | Page 9 >