siliconindia | | September 20179BIG DATA ANALYTICS ­ CONNECTED CARS & DIGITAL AUTOMOTIVEExcelling in the connected car market requires a totally new business, which means profound changes in strategy, mindset, culture, and operations across the entire organizationThere are humongous opportunities to leverage new sources of Big Data to accelerate product design, improve vehicle performance and enhance the driver experience; be it applying statistical models as an approach to spend man-agement or sentimental analysis of the social media data and its impact on the sales and business or making a sim-ulation of real problem or developing a predictive analyt-ics model for forecasting efficiency as well as operations and performance.Big Data Analytics empowers the traditional model for detailed data sources, coupled with advanced analytics and enrichment capabilities. Concern of traditional business ar-eas like Warranty Analysis, Predictive Maintenance, Prod-uct Performance, Parts Forecasting and Distribution Dealer Satisfaction can be given a completely new dimension.3600 Change DesiredThe connected car is a game-changer for the auto industry and it depends on how effectively OEMs will be able to de-fend their territory against the tech giants that consider the connected car a key element in their overarching `connected life' growth strategies.The time calls for reshaping the operating models--in-corporating business, IT and an open connection into the entire connectivity ecosystem--to maximize value from connected car solutions. From a structural standpoint, flexibility to address fast changing market trends, multiple developments to determine their market potential, and partner with relevant third parties to design and develop new innovative offerings is the objective. This ensures that the connected car becomes a strategic focus for the OEM while providing offerings that are relevant to local markets.From execution side, next gen tech skill in technology development to create new connected car offerings and to manage relationships with end consumers, highly efficient processes and a commitment to open innovation will be required to keep pace with ever-shorter technology innovation cycles and heightened consumer demand for frequent product innovations.From a technology perspective, an open technology architecture including standardized APIs is required to en-able the seamless integration of third-party apps and ser-vices, while big data, analytics and cloud technologies are vital to creating data-driven services.To transform these opportunities into company value, auto senior executives need to recognize that connected car solutions go far beyond a simple vehicle option. Excelling in the connected car market requires a totally new business, which means profound changes in strategy, mindset, culture, and operations across the entire organization.
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