siliconindia | | September 20178IN MY OPINIONBIG DATA ANALYTICS ­ CONNECTED CARS & DIGITAL AUTOMOTIVEBy Vishal Sinha, President & CIO, Tranzlease HoldingsTranzlease is one of the fastest growing Automobile leasing company creating automobile lifestyle for the Indian consumer and delivering an integrated end-to-end auto leasing solution to blue chip corporates of India. I Innovation is an integral part of technology and engi-neering, especially in automotive industry. However, the automotive segment continues to face a dynamic set of challenges. For those with the right ambition, it represents an exciting times with opportunities to differentiate and stand out from the crowd. With au-tonomous or self-driving vehicles, changing ownership & usage models, and heightened customer expectations, the industry is on the cross roads and brink of digital revolution that can change the world and can bring significant competitive advantage using Big data Analytics.In near future, next-generation automakers will be evaluated based on the completeness of their solution and more five dimen-sions - Electric, Autonomous, Connected, Mobility Services and Information, and not only on the basis of the physical, safety and performance characteristics of their vehicles. It's time for the au-tomakers to come to the information business to visualize an over-all process for big data in and around the car for making a world of informed event of car, in personal experience and connected cars.Technology has transformed automobiles, applications and ser-vices, grounded in advances from sensors to artificial intelligence to big data analysis. The ecosystem is witnessing a steady influx of new players and the continued evolution of the roles played by key stakeholders and the balance of power among them - of partic-ular interest is the evolving relationship between automakers and software providers.Data is cheap and dumb. Future and customer ex-pectations can be met it is an insight driven organization and not using it for decision making. And should act upon insights everywhere across the business, making smart, collaborative and transparent decisions that gen-erate value and create competitive advantage by merg-ing data regardless of the format both structured and unstructured ­ the results are impressive.The ability to harness data is enabling masses of data to be utilized to form actionable customer segments and individualized offers to bring out the value and power of data, whether customer retention or spend manage-ment or sentimental analysis or predictive model. Connected CarsConnectivity was never new to automotive, rather the business opportunities and market have grown to a different scale. While automotive digital technology once focused on optimizing the vehicle's internal func-tions, the computing evolution is now developing the car's ability to digitally connect with the outside world and enhance the in-car experience. This is the con-nected car ­ a vehicle able to optimize its own opera-tion and maintenance as well as the convenience and comfort of its passengers using onboard sensors and internet connectivity.
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