FEBRUARY 20209Endorsing Chabot With restricted capital, the smart method to get the work done is automation. What most SMEs be-lieve is that improving customer experience is their top priority and strategy for augmenting revenue growth. And chatbots are help-ing them do just that! While some argue that this takes away from personalization, leveraging smart AI tools has helped SMEs not only do well in their business by sav-ing on resources, it has also made them more relatable and aspira-tional in the eyes of their custom-ers, who are seeking innovative technology solutions. Social Media for MarketingA marketing report says that 96 per cent of SMEs are using social media in their marketing master plan. So-cial media platforms such as Face-book are doing fabulous for them in terms of Facebook Ads and reach. Social Media has also become a place to explore and know the com-petitors, which will make it easy to make the business plans more stra-tegic. It's also a platform to gauge instant consumer feedback and assess the success or predict the future of a new product or service. With the help of Social media, small scale entrepreneurs are also able to share their ideas and seek sup-port or guidance from other entre-preneurs and mentors, which help them explore new areas. The Indian start-up and SME ecosystem continue to seek cost-effective and efficient meth-ods to innovate business process-es, even as innovations in technolo-gy hit the market almost every day. Like everything else, technology has become an essential barom-eter for business success and not adapting to the new age processes is a sure shot way to perish, in the 21st century. The Indian start-up and SME ecosystem continues to seek cost effective and efficient methods to innovate business processes, even as new innovations in technology hit the market almost every day
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