The AppSmiths
The AppSmiths is one of the four main business lines of Adreno Technologies India Pvt. Ltd.headquartered in Chandigarh, India with more offices in Gurgaon and Ambala. Since the last eight years, the firm has been providing excellent web and mobile app solutions to clients from all over the world. Walking parallel with changing trends and key drivers of mobile app technologies, TheAppSmiths is able to develop, design, and innovate mobile app solutions for all major platforms like iOS, Android, and HTML5. Besides the main platforms, the firm also has an expertise in using top-notch development tools like Sencha Touch, Jquerymobile and Appcelerator to craft revenue-generating and customer-oriented apps.
Current Market Landscape
India is adding the highest number of internet users per year in comparison to any other country in the world. According to The Internet and Mobile Association of India (IAMAI) report of June 30, 2015, 52 million consumers gained access to the internet. More importantly, over 60 percent of consumers access the internet via their mobile devices — 213 million people by end of June 2015!
Again the total population spends on an average three hours on their cell phones every day as per a survey done by Ericsson. The majority of this ‘mobile time’ is spent by sending messages to others as well as on m-Commerce and other consumer apps. Mobile sites report around a third of their total sales through their mobile apps and mobile payment apps like PayTm and Mobikwik are showing rapid growth attracting lots of users. Other area where use of mobile apps is growing is streaming music, driven by the popularity of music in Indian culture. Popular Apps like Ganna and Saavn are extremely popular among music lovers and are streaming music online and have emerged as another important category of mobile apps. Similarly mobile apps for radio taxis, travel, food and entertainment category apps also create a large market. All this indicates that mobile apps have started playing a dominant role in shaping consumer behavior in India. The market for mobile apps is already large and it’s just growing to get bigger and bigger. If any business does not already have a mobile app, then it is right time to think about developing one.
So in the above scenario for companies like The AppSmiths, there is a vast potential to tap as its growth strategy and the parent company, Adreno is expecting this vertical to generate around 40 percent of the total revenue of whereas other three existing verticals of Adreno would generate the remaining revenue.
Addressing the Challenges
One of the biggest challenges for mobile developers in India is to ensure how to start earning from their apps. However, with native ads, app monetization in India has been showing a constant rise but needs to be show a better ways of monetization.
Then, quite contrary to most of the developed world where telecom operators offer the handsets bundled with calling plans, in India the handsets are chosen by the buyers and so there is a vast variety of handsets that exist in the market which makes the task for an application developer company difficult and leads to involvement of a lot of investment in testing the application or service across hundreds of handset models. It results in need to develop applications for all major mobile application development platforms like Symbian, J2ME, Blackberry, Brew and iPhone.
The next problem is related to data connectivity. It is far very expensive, slow, and unreliable. That just makes it difficult for majority of people to start using mobile apps and thus a hindrance to companies developing apps. The AppSmiths does not face such challenges as its target market is outside India and is focused in offering its services to business to customer and not B2B segment.
Services
The firm offers customized Mobile Application Development Services to its clients on different platforms like iOS, Android, Windows Mobile etc. Additionally, it also offers mobile marketing & design only services in case required.
Differentiating Factors
Both The AppSmithscommitmentto quality work, turnaround time and absolute focus on customer satisfaction is what makes it stand out against its competition. The firm always strives to improve its technical competence & delivery processes so that it can deliver the best quality of work to customers at reasonable pricing.
Organizational Culture
The AppSmithscorporate cultural plan comprises various beliefs, values, rituals and symbols that govern the operating style of the people within a company. This involves stating a clear mission which all senior employees are expected to understand and work together so that ultimate goals set with a long term vision of five years are achieved. To ensure this, the firm’s recruitment processes is such that it attracts and engages incumbents with the same beliefs and values that constitute our company’s organization’s culture. This ensures the new employee’s assimilation to the company and further strengthens defined corporate philosophy and culture. Also at the time of induction of any new employee this vision and mission statement is shared so that they assimilate their actions in alignment with this.
The next step is to develop a strategic plan that is understood and embraced by all at all levels of the organization and is also communicated with clarity. Along with this, Adreno is flexible to changes like allowing flexible hours and continual training so employees can improve their skill sets, make the working full of fun & activities, keeping high morale of employees and creating an environment of trust, purpose, team loyalty all of which leads to motivational culture that recognizes the employee’s personal work needs and desires. When people are recognized and appreciated for who they are and what they can contribute, the two-way benefits are large and unending.
Harboring Innovation
The AppSmithsis always focused on enabling innovation and enhancing our technical skill sets. Through regular trainings & market exploration, the firm ensures that its employees gain advanced technical skills & knowhow and by rewarding initiatives that bring about innovation into day-to-day project deliveries it encourages innovation through employees. Besides, the firm is also focused on innovating & improving our delivery process every 3-6 months in order to bring forward what best it can bring to table for its customers.
Go-to-Market Plans
1.Year of founding:
Parent and holding company : 2004 and TheAppsmiths in 2015
2) Funding information:
Shareholding of promoter directors and institutional funding
3) Founding members:
Raman Chadha and Varush Chadha
4) Office locations:
Chandigarh, Gurgaon and Ambala
5) Company strength: Strong marketing & sales to generate business combined with ultra-smart technical skills and focus on customer satisfaction to ensure project success.
6) Website:
