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About us
Being in the industry for fourteen years, Market Xcel Data Matrix Pvt. Ltd today is amongst one of the Top 10 players in the Industry in India. Company has both Full Service Research& Data Collection Only services available to clients. Market Xcel operates out of 11 locations in India with Delhi being its HQ and employees over 200 people across India. Over 270 locations are reached every month to carry out research work.
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Differentiating Factors :
What makes Market Xcel an edge above other players in the market is how they collect data. The key differentiator here is the use of their own people to undertake data collection. The resources that come into play are the people whom they have recruited and trained to carry out the work.
Technology plays an integral part in data collection and Market Xcel encourages clients for use of tablets for data collection.All tablets embedded with the customized application for data collection. The entire process which includes designing and programming of survey instrument, data collection and finally the storage is all with them. Additional benefits are its ability to take photographs and voice recording. Everything works both online and offline seamlessly.
Market Xcel is one of the very few players that has experience in conducting large scale fieldwork. "The Handbook of Mobile Market Research" published by International authors carries a case reference on this ability.
Market Xcel has been instrumental in building the very first offline panel of its kind "Consumer Connect" whereby consumers across spectrum are recruited to participate in Qualitative research studies.
Market Xcel Data Matrix Pvt Ltd has 2 JV's - Nomura Research Institute (Japan) and InfoBridge
