World's Most Favorite Personal Care Brands

10. Crest
Brand Value: $3,680 Mn in 2013

Established in 1955 by Procter and Gamble, Crest is a leading toothpaste brand in the United States. Followed by extensive researches and tests to develop toothpaste with fluoride, Crest, under the leadership of doctor Joseph Muhler from Indiana University, introduced Fluoristan toothpaste in 1955.. It has been associated with about twenty brands of dental care products ranging from mouthwash, toothpaste, toothbrush and dental floss. It also has a tooth whitening product called Crest Whitestrips.

9. Natura
Brand Value: $3,707 Mn in 2013

It is a Brazilian company founded by Luiz Seabra in 1969. Its product line is dedicated to cosmetics, fragrances and personal hygiene items. It is known as an eco-friendly, sustainable company with strong research and development activity. In 2012, it had revenue of $3.2 Bn The brand manufactures consumer products with natural carbon and was the first in Brazilian cosmetics industry, to introduce refills.

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