Why India Fails To Become A Global Brand? Explains Kotler

He upheld Samsung’s example to make clear, how important it is for a company to modify their products periodically.

The unbalances way of working among the CMOs and the CEOs are resulting in the loss of faith of the customers. He also discussed the ways to accomplish and reach targets successfully.

He asked the marketers to approach directly. If the customers like their products, this will definitely help them in their future marketing.

According to him, the Indian marketers teach a lot to the global market. Sachet packing in India is an innovative idea and selling loose products to the customers is an attraction factor. However, the Indian marketers lacks in cost cutting.

At the end of his discussion, he suggested the Indian marketers to find out the correct range of customers for themselves and should be confident enough. They must welcome every new ways of communication with the consumers.

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