thismoment Acquires Rajiv Founded Position2

San Francisco: Position2 Brand Monitor, a social media monitoring and engagement platform, has been acquired by thismoment, a provider of social content management software for brands that want to rapidly and effectively engage customers across social and mobile platforms. Position2 Brand Monitor will be rebranded as thismoment Brand Monitor. With the acquisition, thismoment adds a new center of product and technical excellence in Bangalore, India.

While the acquisition is complete, thismoment is in the process of fully integrating Brand Monitor functionality into DEC. It expects this process to be complete in Q2, 2012. The acquisition of Position2 follows thismoment's recent announcement of securing a fund of $7.3 million in its first institutional capital round led by Sierra Ventures. Rajiv Parikh, CEO of Position2, will join thismoment as SVP of Business Development and also will be responsible for leading company business development, social media listing capabilities, and growth in the Asian markets.

Established in 2005, Position2 has over 100 professionals in three offices in the US and India and is backed by Accel Partners. The clientele includes startups to large Fortune 500 companies in technology, financial services, consumer products, Internet and B2B industries.

"thismoment acquired the Brand Monitor technology division of Position2. The technology and business team that developed and supported the social media-monitoring platform have moved over to thismoment. We continues to operate its acclaimed online marketing services company that serves the top brands around the world," says Rajiv Parikh, CEO, Position2.

thismoment acquired Position2 with a combination of cash and equity. "Given the rapid growth of the company, this was a strong win for both sides. Position2 technology completes thismoment's social content management strategy. Top brands use thismoment to drive rich content and engagement experiences across social channels," adds Parikh.

With this acquisition, Parikh will move from CEO to Chairman of Position2. Vinod Nambiar will move to the Managing Director role along with Niraj Swarup. Prior to this, Parikh was the Co-Founder and board member of Apieron, a VC-backed company. He also has worked as the VP-Marketing and Business Development at 4Info. Parikh also was the Co-Founder and CEO of Zetaplex. He holds an MBA from Harvard Business School, and a BS, Electrical Engineering from University of New Hampshire.

Vince Broady, CEO and Founder, thismoment, says, "We are thrilled to acquire such an advanced technology platform and team as we continue our drive to provide the strongest, most powerful brand management solution available to enterprise customers. As we look to expand internationally, Brand Monitor also provides us with close to 500 customers around the globe."

Launched in 2010, thismoment is engaged in the development of Social Content Management Software for brands. Its DEC is a real-time platform for managing a brand's digital presence including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile and digital outdoor devices.