The Biggest Rebranding Flops

Syfy
This branding flop may be another lesson in the wrong marketing firm trying to rebrand for a younger generation. In 2009, the Sci-Fi network became "Syfy" all of a sudden. Two reasons were stated by the company for this change. Firstly, "sci-fi" couldn't be trademarked. And secondly, they wanted a more chirrup brand name. But people came up asking what "see-fee" meant.

Xfinity
Xfinity entered the league of companies such as Altria and World Wrestling Entertainment on the list of Time's 10 worst corporate name changes. Xfinity was Comcast's effort to market its Internet video service with a name that hadn't become recognized for overcharging and bad customer service. What does Xfinity actually mean? It’s still not clear. Does it have something to do with infinity or is it just an attempt at a modern, made-up name like Spotify or Twitter. But all these efforts didn’t work in favor for the company and the rebranding turned into a major flop. It pointed out that when you're placed on hold, at least it will sound cooler to say you're on hold with Xfinity.