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Predictions For Sales And Marketing In 2012
Social Media Sells
Customers have become social-savvy and are increasingly going online to research on what people are saying about a particular product or service he is interested in before making a purchase. This shift has put buyers on the driver’s seat and companies have realized that unless they leverage social media to their advantage, it may deal them to a death blow. Startups need to integrate the social charter in search engine algorithms. Salespeople have realized that they can use social channels to search for prospects who have already shown interest in their type of product or services. So, a shift from the traditional CRM to Social CRM will be seen in 2012 and helpful conversations will help the companies to develop loyal bonds with people interested in their company.
