Most Promising Startup Opportunities

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Green IT
Most Promising Startup Opportunities
The huge outcry on moving onto greener technologies has many companies making a foray into the green technology. Green computing or green IT, refers to environmentally sustainable computing or IT. The goals of green computing are to reduce the use of hazardous materials, maximizing energy efficiency over the lifetime of the product, and promoting the biodegradability of product waste. According to Computerworld, PricewaterCoopers have chopped the carbon footprint by 20 percent in two years. Its new data center in Georgia has made a significant contribution by reducing the power consumption by 20 million kilowatt-hours and cutting operational costs by $2 Million, a 40 percent savings. The firm realized those savings by virtualizing 2,500 servers, using more-efficient equipment and moving to an optimized hot-aisle/cold-aisle design. Citigroup Inc., which is on track to reduce absolute greenhouse emissions from 2005 levels by 10 percent, through a combination of energy-efficient improvements, green building design, best practices in IT and education. State Street Corp.'s intensive virtualization efforts have resulted in annual savings of more than $3.5 Million and a CO2 emissions reduction of 30,000.