Most Powerful Brands Of 2014
Hermes
Based in Paris, France, Hermes is the manufacturer of luxury goods that deal with life style accessories, perfumes and high-end leather products among others. Established in 1837, Hermes is considered a classic company as its products targeted at a niche market are synonymous with class and refinement. It gets AAA+ in the brand rating. It is the seventh most powerful brand in the world.
Red Bull GmbH
The Red Bull GmbH is an Austrian company famous for the Red Bull energy drink-the most popular energy drink in the world. Red Bull is widely appreciated for its customer centric marketing approach. Its ‘Red Bull gives you wings’ is an instantly recognizable slogan. The brand advertises through sports team ownerships, music label and various other innovative ways. It gets AAA+ brand rating and holds the eighth most powerful brand position in the list.
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